Curate Well Co. | Coaching + Community

Your Industry Is Calling For Something Different

we think — you're It.

Your industry is broken — operating by an outdated system that isn't actually serving people. THE EXISTING OPTIONS ARE underwhelmING + THE landscape IS DISAPPOINTING. 

And now, you have 99 problems, because you decided to solve the biggest one you can get your hands on — disrupting your industry with a different approach.

CHANGE NARRATIVES + REDEFINE NORMS 

We're here to help.

Filling in gaps that no one has before requires strategy and support made for [only] you and where you’re going.

How can you make your brand the next big wave?

With a first-of-its-kind offering, and without thoughtful solutions to scale — it can feel like you're not getting there full or fast enough, a you pursue possibility in an industry that hasn't caught up.

As seen in

AN ANCHOR, ADVOCATE, AND ACCELERATING FORCE

We're your strategic partner + your full stack team

Here to provide unique-to-you business strategy, create structures that support your scale, and shepherd you and your brand to market in a stand-out way.

We help you meet your customers’ needs, refine company operations, and deliver captivating consumer experiences — so you can leave a legacy that outlasts this year’s trends.

We’ll obsess over the details as much as you do, so you can make the difference in the way only you can. 

Kim loves the art of storytelling in all forms. Visuals will always be important, but the power of hearing someone's voice, to be able to feel their struggles and triumphs is key. She helps leaders be seen and heard through leveraging their voice in a unique way that is intentional and value-driven. She's the mixing and mastery behind our podcast, Curate Conversations.

Brand collabORATIONS

What Clients Are Saying

TAYLOR, OWNER OF FUNCTION FIRST CHIROPRACTIC

“After working with multiple coaches and within multiple coaching groups I finally decided to invest in myself and my business with 1 on 1 coaching. I never knew truly what I was missing from the other coaches until I started working with Pia. Her former experience and business knowledge really shine through. She gives you tangible and implementable items to slowly but surely overhaul your business at each meeting. Her solutions are creative and effective. She is both your cheerleader and your coach. I walked away increasing my revenue, feeling confident as a business owner, and with clear goals of my next steps. I can’t wait to continue working together!”

“I never knew truly what I was missing from the other coaches until I started working with Pia.”

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MICHELLE, CO-FOUNDER OF WELLTH WORKS

"Pia's expertise is clearly organization and systems. But where she went above and beyond for me is that she got in the trenches of our business to give us specific and meaningful suggestions on everything from how to launch a new product to copywriting and editing posts to produce the most value and engagement. This was the MOST helpful part of working with her - she's truly gifted and willing to go the extra mile to give you high level support that results in $$. We've 4xed our revenue from last year and the year isn't even over yet!"

“WILLING TO GO THE EXTRA MILE TO GIVE YOU HIGH LEVEL SUPPORT THAT RESULTS IN $$.”

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VALERIE MERUT, SOCIAL MEDIA CONSULTANT

"Pia is brilliant! I was amazed by how much we managed to cover in the space of 90 minutes. It provided me the clarity I needed and allowed me to move forward in my business when I had been feeling stuck for a couple of months trying to figure out my next level offer suite on my own. Having someone to talk things through with is invaluable and Pia really is amazing at taking the mess that’s in your head and organising it into something concrete and realistic. Would highly recommend!"

“PIA IS REALLY AMAZING AT TAKING THE MESS THAT’S IN YOUR HEAD AND ORGANISING IT INTO SOMETHING CONCRETE.”

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Consumer-Centric Execution Creates the Swell. 
Our Full Stack approach better serves your user. 

WE'RE FULL STACK [+ STOKED ABOUT IT]

The back end refers to all the internal architecture that drives your business. Usually, the end-user never interacts with this directly.

BACK END

The front end includes every part of your business and brand that a client can see and interact with.

FRONT END

If you want to see your impact ripple across industries, the delivery of your offer requires an integrated, top-to-bottom system.

user experience

full stack

Our work, both front end (community-facing) and back end (internal), creates brands that function as an integrated whole, and better serve your user (consumer).

FULL STACK

FULL STACK

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you’re a catalyst for contemporary solutions to outdated problems. The work you do will cascade to change the world around you.

GROW FULLER + FASTER WITH FULL STACK SUPPORT

Positioned to expand your business and brand, you'll  go to market, and deliver your revolutionary solution at scale.

SWELL INFLUENCE

So you can grow faster and fuller. We start by sourcing the necessary information that will support your swell, so you can ride the wave.

DIVE DEEP

WE GROW WITH YOU.

Captivate and compel to build a brand that changes norms and is primed for expansion.

CASCADING IMPACT

STRATEGIC PARTNERSHIP

Consulting

FRACTIONAL TO FULL STACK SERVICES

CONFIGURATION

hire us in two ways (or both!)

WHAT ARE YOU LOOKING FOR?

Hire Pia as your strategic partner or fractional co-founder, with the CWco. team standing by for support. Expect done-with-you style work, alongside someone with a deep knowing of your business and a detail-oriented approach.

Hire the Full Stack CWco. team for done-for-you services. Every project comes with Pia as your strategic lead, a dedicated Project Manager, and a specialized implementation team configured for your needs. 

Work with us

Not sure where to start? Enter: community. This is a great way to get a feel for how we do things at CWco., meet our clients and community members, and get resourced for your next big goal.

From fractional creative services to Full Stack support, the CWco. team has capabilities to support you with implementation and execution. Learn more about our agency services. 

Hire Pia as your strategic partner. Whether you choose to have the CWco. team on retainer, or book an IRL Immersion, Virtual VIP Day, or Intensive, you'll benefit from a fractional co-founder to help you grow.

Tending your idea to market takes a full stack approach: top-to-bottom implementation, where each layer of the solution — from person to process to product — is treated as part of a whole.

Trading Trends For Timelessness

Movements don’t happen by mistake. They swell with a diligence to details and intimate attention that makes every person feel considered.

Impact Cascades with Intention at Every Interaction

At the heart of consumer behavior is the desire to belong. Community embedded at the center of your business generates connection, disruption, and mass adoption faster and fuller than we can alone.

Open-Source Community As The Future of Business

What’ll stay: a friction-free solution that honors human interactions and outlasts this year’s trends.

Together, we’ll abstract what’s unnecessary to hone in on what matters.

CEO, SPREADSHEET ENTHUSIAST, COFFEE DRINKER

Hey, I’m Pia. CEO OF
CURATE WELL CO.

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can.

After a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, I started Curate Well Co.

I combined the tools I cultivated for myself to scale teams, concepts I learned from top tech talent, and my natural inclination to consider every detail, care deeply, and shift culture — to build the Full Stack approach Curate Well Co. is known for and apply it to leaders like you who want to build a brand and business bigger than you.

Curate Well Co. is a consulting, configuration, and community platform that helps brands change narratives and redefine norms in industries that are desperately calling for something different. 

What Clients Are Saying

AMY, OWNER OF TRUE CORE HEALTH, THERAPIST

"Investing in working with Pia 1x1 has been one of the most important decisions of my year. When I first signed up to work with Pia, I didn’t realize it would have this much of an impact on my career. Pia has changed the game for my business this year, thank you thank you Pia."

“I DIDN’T REALIZE IT WOULD HAVE THIS MUCH OF AN IMPACT ON MY CAREER.”

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KELLEY, OWNER OF ROOT TO RISE

"Working with Pia was the best investment I've made in my business. She had an actionable solution for every problem I came to her with. She helped me find the clarity I needed, the strategy I was craving and the sustainability I had been working towards. I'm so grateful for this partnership and cannot recommend it enough. It was worth every penny and I'm thrilled to continue to put all we've done to use."

“ACTIONABLE SOLUTION FOR EVERY PROBLEM.”

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ASHLEY, OWNER OF AWAKENING SPACES

"Pia is super quick at taking your thoughts and re-writing them to become easily digestible. She's excellent at organizing and creating systems and processes. Because of all of the processes Pia has helped me put into place, I finally feel organized in my business and ready to start taking on clients! I struggled with getting my *shit* together for over a year and now I have direction!" 

“I FINALLY FEEL ORGANIZED IN MY BUSINESS.”

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Tools we love

Our recommended tools for scaling your business with intention

These are affiliate links, meaning that we earn a small commission if you purchase using our link or code. We only ever recommend products we use ourselves (and love enough to tell you about them) at CWco, and we appreciate your support!

The Artists' Lawyer

Protect yourself and your clients with our trusted source for ready-to-go contract templates and business tools from The Artists' Lawyer. 
Use discount code: CURATE

Learn more

Gusto

Looking for a way to streamline (and simplify) your onboarding and payroll activities? Gusto is the all-in-one platform we love for pay roll, benefits, and HR!

Learn more

Chase Ink Business

With their generous rewards program, bonus points, and benefits package, the Chase Ink Business Preferred is our trusted business credit card.

Learn more

Be part of the conversation — join Chit Chat, our free weekly text

Chit Chat, by Curate Well Co.

We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.

So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you.

Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.

+1 (805) 387-9157

TEXT US 'HI' AT

Stay in touch

Join our email list

Sign up to get our bi-weekly newsletter, plus head- and heart-led notes from Pia starting the conversations no one is having, direct to your inbox. Each issue of our newsletter features upcoming events, experts, discounts, and more. Each note from Pia touches on a not-so-talked about topic that we’re all thinking and feeling — and now, saying.

Brands can shape culture, answer the call for contemporary, consumer-centric companies, and redefine marketing as a movement, not just hard-hitting messaging.

with leaders like you at the helm of high growth businesses

Join the conversation

CHIT CHAT BY CURATE WELL CO

Text with Pia + the Curate Team — it's free!

+1 (805) 387-9157

TEXT US 'HI' AT

Be part of the conversation — join Chit Chat, our free weekly text

Chit Chat, by Curate Well Co.

We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.

So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you.

Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.

+1 (805) 387-9157

TEXT US 'HI' AT