Here to build a business and a brand bigger than you; to shape narratives and redefine norms in an industry desperately calling for something different.
Your Industry Is Calling For Something Different — And You Are It.
You stepped out from stability, and traded an impressive portfolio to solve a real problem and maybe even start a movement.
Drawing from your talents and deep expertise to tackle complex problems got you exactly to where you are today — with a first-of-its-kind offering, and without thoughtful solutions to scale.
And you finally understand why people say leadership is lonely. You feel sometimes ill-equipped, behind (via standards you worked to escape) and alone, without anyone to have your back as you buckle down to change how people interact and behave.
As you pursue possibility in an industry that hasn’t caught up, it can feel as if you’re not getting there fast or full enough.
And you’re not wrong. Filling in gaps that no one has before requires curated strategy and support, made for [only] you and where you’re going.
As seen in
POUR A CUP OF COFFEE AND SETTLE IN
We're your strategic partner, your full stack team
We are Curate Well Co. — your full stack team, here to provide unique-to-you business strategy, create structures that support your scale, and shepherd you and your brand to market in a stand-out way.
We help you meet your customers’ needs, refine company operations, and deliver captivating consumer experiences — so you can leave a legacy that outlasts this year’s trends.
We know meaningful impact is made in incremental steps, and that leadership will be your biggest differentiator as you redefine your industry.
We’ll obsess over the details as much as you do, so you can make the difference in the way only you can.
Be part of the conversation — join Chit Chat, our free weekly text
Chit Chat, by Curate Well Co.
We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.
So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you. Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.
Every Wednesday at noon (PT) you’ll receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co.
Brand collabORATIONS
What Clients Are Saying
TAYLOR, OWNER OF FUNCTION FIRST CHIROPRACTIC
“After working with multiple coaches and within multiple coaching groups I finally decided to invest in myself and my business with 1 on 1 coaching. I never knew truly what I was missing from the other coaches until I started working with Pia. Her former experience and business knowledge really shine through. She gives you tangible and implementable items to slowly but surely overhaul your business at each meeting. Her solutions are creative and effective. She is both your cheerleader and your coach. I walked away increasing my revenue, feeling confident as a business owner, and with clear goals of my next steps. I can’t wait to continue working together!”
“I never knew truly what I was missing from the other coaches until I started working with Pia.”
03
01
MICHELLE, CO-FOUNDER OF WELLTH WORKS
"Pia's expertise is clearly organization and systems. But where she went above and beyond for me is that she got in the trenches of our business to give us specific and meaningful suggestions on everything from how to launch a new product to copywriting and editing posts to produce the most value and engagement. This was the MOST helpful part of working with her - she's truly gifted and willing to go the extra mile to give you high level support that results in $$. We've 4xed our revenue from last year and the year isn't even over yet!"
“WILLING TO GO THE EXTRA MILE TO GIVE YOU HIGH LEVEL SUPPORT THAT RESULTS IN $$.”
03
02
VALERIE MERUT, SOCIAL MEDIA CONSULTANT
"Pia is brilliant! I was amazed by how much we managed to cover in the space of 90 minutes. It provided me the clarity I needed and allowed me to move forward in my business when I had been feeling stuck for a couple of months trying to figure out my next level offer suite on my own. Having someone to talk things through with is invaluable and Pia really is amazing at taking the mess that’s in your head and organising it into something concrete and realistic. Would highly recommend!"
“PIA IS REALLY AMAZING AT TAKING THE MESS THAT’S IN YOUR HEAD AND ORGANISING IT INTO SOMETHING CONCRETE.”
03
03
What we do
we're an anchor, advocate, and accelerating force
Because with female-identifying leaders like you at the helm of high growth businesses, you are going to shape culture as you answer the call for contemporary, consumer-centric companies, and redefine marketing as a movement, not just hard-hitting messaging.
Tending your idea to market takes a full stack approach: top-to-bottom implementation, where each layer of the solution — from person to process to product — is treated as part of a whole.
Trading Trends For Timelessness
Movements don’t happen by mistake. They swell with a diligence to details and intimate attention that makes every person feel considered.
Impact Cascades with Intention at Every Interaction
At the heart of consumer behavior is the desire to belong. Community embedded at the center of your business generates connection, disruption, and mass adoption faster and fuller than we can alone.
Open-Source Community As The Future of Business
What’ll stay: a friction-free solution that honors human interactions and outlasts this year’s trends.
Together, we’ll abstract what’s unnecessary to hone in on what matters.
Work with us
An annual membership to help you make new connections, engage in meaningful conversations, collaborate often, and grow your community with likeminded peers.
An efficient strategy call that will leave you with immediately implementable actions in a specific area of your business. You’ll, quite literally, get more done in 90 minutes than you likely have in a whole year in your business. This is a get-straight-to-business container.
Your Virtual VIP Day includes done with you creation in a specific area of your business that will leave you with a start-to-finish strategy that you can implement right away (no week by week action items, and having to block off time every week to get it done).
Join Pia and the Curate team in Santa Barbara, CA for a curated experience centered around deep business strategy with a dose of caring for you as a leader. Think of this as your team offsite — better when done outside of your office.
Sustained support from Curate Well Co in the most curated experience — from the content covered, to the community you get to be a part of, to the experts we bring in, and the virtual and in-person experience you’ll have.
CEO, SPREADSHEET ENTHUSIAST, COFFEE DRINKER
Hey, I’m Pia! CEO OF
CURATE WELL CO.
I’m here to care about the details as much as you do, so you can make the difference through your work like only you can.
After a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, I realized there was only so much change I could make from within a container built by someone else, so I started Curate Well Co.
With no financial runway, no leads, and in retrospect, really no idea what I was doing, I’ve grown Curate Well Co. over the last two years into an anchor, advocate, and accelerating force for women (identifying)-owned small businesses around the world.
Curate Well Co. is a consulting and community platform that helps impact-driven leaders change narratives and redefine norms in industries that are desperately calling for something different.
READ MORE
“What sets Curate Well Co. apart?” It’s a question that comes up often. TBH, we’ve grappled with the answer. Our singularity is more than just an approach–it’s a feeling: a series of principles and practices woven together to create something cohesive and compelling. Until recently, our process couldn’t be contained to a basic blueprint (and […]
READ MORE
Differentiate yourself in the competitive landscape by working smarter, not harder. The past year has undoubtedly demanded pivots and change in more ways than anyone could have imagined. Businesses were catapulted into endurance mode with a singular focus: survival. Read 4 Ways to Stand Out as a Small Business in a Crowded Space by Pia […]
READ MORE
Sometimes, it may seem like we’re all business. But what we’re inspired by behind the scenes plays a huge role in our design process, business inspiration, community creation, and team culture. We love to partner with brands that share our values, aesthetic, and intentions. At Curate Well Co. integrity is a foundation of everything we […]
What Clients Are Saying
AMY, OWNER OF TRUE CORE HEALTH, THERAPIST
"Investing in working with Pia 1x1 has been one of the most important decisions of my year. When I first signed up to work with Pia, I didn’t realize it would have this much of an impact on my career. Pia has changed the game for my business this year, thank you thank you Pia."
“I DIDN’T REALIZE IT WOULD HAVE THIS MUCH OF AN IMPACT ON MY CAREER.”
03
01
KELLEY, OWNER OF ROOT TO RISE
"Working with Pia was the best investment I've made in my business. She had an actionable solution for every problem I came to her with. She helped me find the clarity I needed, the strategy I was craving and the sustainability I had been working towards. I'm so grateful for this partnership and cannot recommend it enough. It was worth every penny and I'm thrilled to continue to put all we've done to use."
“ACTIONABLE SOLUTION FOR EVERY PROBLEM.”
03
02
ASHLEY, OWNER OF AWAKENING SPACES
"Pia is super quick at taking your thoughts and re-writing them to become easily digestible. She's excellent at organizing and creating systems and processes. Because of all of the processes Pia has helped me put into place, I finally feel organized in my business and ready to start taking on clients! I struggled with getting my *shit* together for over a year and now I have direction!"
“I FINALLY FEEL ORGANIZED IN MY BUSINESS.”
03
03
Tools we love
Our recommended tools for scaling your business with intention
These are affiliate links, meaning that we earn a small commission if you purchase using our link or code. We only ever recommend products we use ourselves (and love enough to tell you about them) at CWco, and we appreciate your support!
The Artists' Lawyer
Protect yourself and your clients with our trusted source for ready-to-go contract templates and business tools from The Artists' Lawyer.
Use discount code: CURATE
Learn more
Gusto
Looking for a way to streamline (and simplify) your onboarding and payroll activities? Gusto is the all-in-one platform we love for pay roll, benefits, and HR!
Learn more
Chase Ink Business
With their generous rewards program, bonus points, and benefits package, the Chase Ink Business Preferred is our trusted business credit card.
Learn more
Upcoming events
Join the conversation
CHIT CHAT BY CURATE WELL CO
Receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co., every Wednesday at noon PT.
SIGN UP NOW
Be part of the conversation — join Chit Chat, our free weekly text
Chit Chat, by Curate Well Co.
We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.
So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you. Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.
Every Wednesday at noon (PT) you’ll receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co.