Curate Well Co. | Coaching + Community

TO change narratives and redefine norms in industries that are desperately calling for something different.

CONSULTING + COMMUNITY
FOR IMPACT-DRIVEN LEADERS

Through business strategy, scale-supporting structure, and seamless go-to-market savvy, our role is to care about the details as much as YOU DO, so YOU can make a difference in the way only you can. 

WE TAKE A COMMUNITY-BASED APPROACH TO BRAND- AND BUSINESS-BUILDING, LOVE TO DIG INTO THE DATA TO MAKE BIG DECISIONS, AND BELIEVE THAT WOMEN CAN CHANGE THE WORLD WITHOUT WEARING MAKEUP.

We’re experts at integrating a deep understanding of customer needs, refining company operations, and delivering captivating consumer experiences to help our clients build a brand and business bigger than them.

As seen in

POUR A CUP OF STRONG COFFEE AND SETTLE IN

WELCOME. YOU ARE SEEN, HEARD, AND KNOWN HERE.

You are the first: a true leader in your industry. The expert at what you do. You swerve left while the masses step right. You are leading your industry forward, building a brand that’s bigger than yourself, and paving new paths to bring others along with you.

Your work matters. You deserve to create uniquely and get paid generously, but more than that — the people who will be impacted by you and your work deserve it too. Your industry is calling for something different — and you are it.

We’ll partner with you to execute your vision with ease so you can impact hundreds of thousands of lives. We are here to put process to your purpose with strategy, structure, and spreadsheets to execute your ideas with ease; generous listening, honest conversation, and solutions custom-fit to your needs; and resources to extend your reach.

Be part of the conversation — join Chit Chat, our free weekly text

Chit Chat, by Curate Well Co.

We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.

So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you. Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.

Every Wednesday at noon (PT) you’ll receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co.

Brand collabs

TAYLOR, OWNER OF FUNCTION FIRST CHIROPRACTIC

“After working with multiple coaches and within multiple coaching groups I finally decided to invest in myself and my business with 1 on 1 coaching. I never knew truly what I was missing from the other coaches until I started working with Pia. Her former experience and business knowledge really shine through. She gives you tangible and implementable items to slowly but surely overhaul your business at each meeting. Her solutions are creative and effective. She is both your cheerleader and your coach. I walked away increasing my revenue, feeling confident as a business owner, and with clear goals of my next steps. I can’t wait to continue working together!”

“I never knew truly what I was missing from the other coaches until I started working with Pia.”

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MICHELLE, CO-FOUNDER OF WELLTH WORKS

"Pia's expertise is clearly organization and systems. But where she went above and beyond for me is that she got in the trenches of our business to give us specific and meaningful suggestions on everything from how to launch a new product to copywriting and editing posts to produce the most value and engagement. This was the MOST helpful part of working with her - she's truly gifted and willing to go the extra mile to give you high level support that results in $$. We've 4xed our revenue from last year and the year isn't even over yet!"

“WILLING TO GO THE EXTRA MILE TO GIVE YOU HIGH LEVEL SUPPORT THAT RESULTS IN $$.”

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VALERIE MERUT, SOCIAL MEDIA CONSULTANT

"Pia is brilliant! I was amazed by how much we managed to cover in the space of 90 minutes. It provided me the clarity I needed and allowed me to move forward in my business when I had been feeling stuck for a couple of months trying to figure out my next level offer suite on my own. Having someone to talk things through with is invaluable and Pia really is amazing at taking the mess that’s in your head and organising it into something concrete and realistic. Would highly recommend!"

“PIA IS REALLY AMAZING AT TAKING THE MESS THAT’S IN YOUR HEAD AND ORGANISING IT INTO SOMETHING CONCRETE.”

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What we do

we're an anchor, advocate, and accelerating force 

For women (identifying)-owned small businesses around the world.

Our clients are women-identifying leaders who climbed the corporate ladders, left behind impressive client portfolios, and spent decades getting great at what they do. Now, they need help mastering the business side of their business, so they impact more people in a more meaningful way.

CEO, SPREADSHEET ENTHUSIAST, COFFEE DRINKER

Hey THERE, I’m Pia!

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can.

After a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, I realized there was only so much change I could make from within a container built by someone else, so I started Curate Well Co. 

With no financial runway, no leads, and in retrospect, really no idea what I was doing, I've grown Curate Well Co. over the last two years into an anchor, advocate, and accelerating force for women (identifying)-owned small businesses around the world.

Curate Well Co. is a consulting and community platform that helps impact-driven leaders change narratives and redefine norms in industries that are desperately calling for something different. 

CURATE WELL CO. HELPS IMPACT-DRIVEN LEADERS LIKE YOU BUILD A BRAND AND BUSINESS BIGGER THAN YOU — you're HERE TO CHANGE THE NARRATIVE AND BE THE FIRST AT WHAT YOU DO.

WE'RE here to get in the weeds with you: to add structure and business strategy to your deep expertise so you can show up as the leader you are, set a new standard in your industry, and deliver your work to more people in a meaningful way.

AMY, OWNER OF TRUE CORE HEALTH, THERAPIST

"Investing in working with Pia 1x1 has been one of the most important decisions of my year. When I first signed up to work with Pia, I didn’t realize it would have this much of an impact on my career. Pia has changed the game for my business this year, thank you thank you Pia."

“I DIDN’T REALIZE IT WOULD HAVE THIS MUCH OF AN IMPACT ON MY CAREER.”

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KELLEY, OWNER OF ROOT TO RISE

"Working with Pia was the best investment I've made in my business. She had an actionable solution for every problem I came to her with. She helped me find the clarity I needed, the strategy I was craving and the sustainability I had been working towards. I'm so grateful for this partnership and cannot recommend it enough. It was worth every penny and I'm thrilled to continue to put all we've done to use."

“ACTIONABLE SOLUTION FOR EVERY PROBLEM.”

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ASHLEY, OWNER OF AWAKENING SPACES

"Pia is super quick at taking your thoughts and re-writing them to become easily digestible. She's excellent at organizing and creating systems and processes. Because of all of the processes Pia has helped me put into place, I finally feel organized in my business and ready to start taking on clients! I struggled with getting my *shit* together for over a year and now I have direction!" 

“I FINALLY FEEL ORGANIZED IN MY BUSINESS.”

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Tools we love

Our recommended tools for scaling your business with intention

These are affiliate links, meaning that we earn a small commission if you purchase using our link or code. We only ever recommend products we use ourselves (and love enough to tell you about them) at CWco, and we appreciate your support!

The Artists' Lawyer

Protect yourself and your clients with our trusted source for ready-to-go contract templates and business tools from The Artists' Lawyer. 
Use discount code: CURATE

Learn more

Gusto

Looking for a way to streamline (and simplify) your onboarding and payroll activities? Gusto is the all-in-one platform we love for pay roll, benefits, and HR!

Learn more

Chase Ink Business

With their generous rewards program, bonus points, and benefits package, the Chase Ink Business Preferred is our trusted business credit card.

Learn more

Upcoming events

Monday, December 5, 2022 at 10:00a PT
Monday, November, 2022 at 10:00a PT
Friday, October 7, 2022 at 2:00p PT

Stay in touch

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Sign up to get our bi-weekly newsletter, plus head- and heart-led notes from Pia starting the conversations no one is having, direct to your inbox. Each issue of our newsletter features upcoming events, experts, discounts, and more. Each note from Pia touches on a not-so-talked about topic that we’re all thinking and feeling — and now, saying.