YOU'RE IN THE RIGHT PLACE.
WELCOME, pour YOURSELF a cup of coffee.
You climbed the corporate ladders, left behind impressive client portfolios, and spent decades getting great at what you do.
Now, you've stepped out from stability, and traded up from an impressive portfolio to solve a real problem that will change the way people behave — your way.
Uncompromising in your pursuit of what could be and how that problem could be solved.
Positioned to expand your business and brand, and primed with overflowing ideas based on where you've been and who you are.
AND You want to build a brand that’s creating change in your industry, leading to ROI that’s palpable beyond profit.
YOUR INDUSTRY IS CALLING FOR SOMETHING DIFFERENT — AND YOU ARE IT.
You're an expert at what you do
You feel the call for a contemporary, collaborative, and inclusive approach to business. You want to think about marketing as a movement, not just hard-hitting messaging. And you're driving your brand to rethink the bottom line.
Here to provide unique-to-you business strategy, create structures that support your scale, and shepherd you and your brand to market in a stand-out way. We're experts at integrating a deeper understanding of your customer, refining company operations, and personalizing consumer experiences so you can deliver your revolutionary solution at scale.
we're your full stack team
LEARN MORE
An all-inclusive way to work with us. Pia as your strategic partner, with the CWco. Full Stack team at your service. All retainer packages are custom-quoted to you.
INTENSIVE
VIRTUAL VIP DAY
IRL IMMERSION
RETAINER
INTENSIVE
VIRTUAL VIP DAY
RETAINER
LEARN MORE
Join Pia and the Curate team in Santa Barbara, CA for a curated experience centered around deep business strategy with a dose of caring for you as a leader. Think of this as your team offsite — better when done outside of your office.
IRL IMMERSION
INTENSIVE
IRL IMMERSION
RETAINER
LEARN MORE
Your Virtual VIP Day includes done with you creation in a specific area of your business that will leave you with a start-to-finish strategy that you can implement right away (no week by week action items, and having to block off time every week to get it done).
VIRTUAL VIP DAY
VIRTUAL VIP DAY
IRL IMMERSION
RETAINER
LEARN MORE
An efficient strategy call that will leave you with immediately implementable actions in a specific area of your business. You’ll, quite literally, get more done in 90 minutes than you likely have in a whole year in your business. This is a get-straight-to-business container.
INTENSIVE
Work with us
Tools we love
Our recommended tools for scaling your business with intention
These are affiliate links, meaning that we earn a small commission if you purchase using our link or code. We only ever recommend products we use ourselves (and love enough to tell you about them) at CWco, and we appreciate your support!
Dubsado
We love Dubsado to manage our high-touch client onboarding and offboarding process. Making our clients feel cared for and supported is top priority, and Dubsdao makes it possible. Use code CURATE10.
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Flodesk
Our newsletter design gets compliments every time we send it, thanks to FloDesk! We love their easy-to-use interface that allows us to put our brand forward. Use our link to get 50% off.
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Kartra
Kartra is our favorite all-in-one hosting platform for digital content. Email marketing, landing and sales pages, and membership or course hosting — all in one place.
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What Clients Are Saying
ALYSON hempsey, OWNER OF THE HONEST PEACH
"Without Pia's help, I would be undervaluing my program, offering it to a wide range of people instead of my niche, and unable to scale. Basically, my amazing idea and framework to help moms would've fallen flat because I didn't have the operational systems in place to keep myself going. Her brilliance is in organization/spreadsheets/logistics, yes, but she also has a unique way of finishing your sentences for you. She knew & understood my vision early on, so it felt like I was creating my business WITH her. As an entrepreneur that's SO helpful, because you don't have co-workers to bounce ideas off of, it's just you. She provided the support I wanted and expertise I needed."
“IT FELT LIKE I WAS CREATING MY BUSINESS WITH HER.”
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MEAGHAN dunham, MARKETING COACH
"In less than 6 months, I’ve gone from having no idea how to start my business to having a clear 5 year plan. I am so grateful for your guidance, Pia, and for the fellowship of my awesome cohort buddies!! Looking forward to keeping in touch and continuing to learn from, grow with and cheer for y’all!"
“Clear 5 year plan.”
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MICHELLE langdon, LEADERSHIP COACH + co-founder of Wellth works
"Pia's expertise is clearly organization and systems. But where she went above and beyond for me is that she got in the trenches of our business to give us specific and meaningful suggestions on everything from how to launch a new product to copywriting and editing posts to produce the most value and engagement. This was the MOST helpful part of working with her - she's truly gifted and willing to go the extra mile to give you high level support that results in $$. We've 4xed our revenue from last year and the year isn't even over yet!"
“Specific and meaningful suggestions.”
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Ready to lead your industry forward?
how we can work together
PIA AS YOUR STRATEGIC PARTNER + OUR FULL STACK TEAM AT YOUR DISPOSAL
FULL STACK RETAINER
If you're looking for both a strategic partner to serve as your fractional co-founder and a Full Stack Implementation team to help with everything from copywriting and design, to operations, to campaign planning and GTM strategy — look no further.
Think of our retainer like this: the CWco. team becomes your team, supporting your business across functions to create an integrated business that helps bring your solution to market at scale.
You can hire Pia + the CWco. Full Stack team on retainer. We don't bill by the hour — you can pay a recurring flat fee or 'run a tab' with invoices paid at the end of the month.
All Full Stack retainer packages are custom-curated per client.
CURRENTLY BOOKING: 2024
a curated experience centered around deep business strategy, with a dose of caring for you as a leader.
IRL IMMERSION
We know that leadership in the face of continuous growth can be draining, and you deserve to be poured into the way you pour into others.
In an increasingly digital age, your best ideas will come when you can step away, be fully supported in a new space, and partner with someone who can abstract your ideas into a seamless strategy.
You won't get vague direction (and we won't waste your time, energy or investment) but we will give both strategy and action steps, and invite you to use your voice to deliver your revolutionary solution at scale.
CURRENTLY BOOKING: 2024
Choose 1, 3 or 5 day experience
uninterrupted and undivided attention on your business
virtual vip daY
You’re not short on ideas — but you are short on people who can offer perspective and play a hand in the how.
You crave deep support, on a short timeline, and from the comfort of your home office where you can wear your favorite monochrome sweat set. You have a lot on your plate, and you need high-level help, like, now.
Your Virtual VIP Day includes done with you creation in a specific area of your business that will leave you with a start-to-finish strategy that you can implement right away (no week by week action items, and having to block off time every week to get it done).
CURRENTLY BOOKING: 2024
IMMEDIATELY IMPLEMENTABLE SUPPORT
Intensive
You’re self motivated — you need an efficient strategy call that will leave you with immediately implementable actions in a specific area of your business, then you’ll feel set up for success to move forward.
You’re not looking for ongoing support, just someone who can be direct and to the point in the delivery of ideas. You need someone who can listen-between-the-lines to what you’re saying, synthesize it, and spit it back out in a streamlined way so you can implement it with ease.
You’ll, quite literally, get more done in 90 minutes than you likely have in a whole year in your business. This is a get-straight-to-business container.
CURRENTLY BOOKING: 2024
CEO of curate well co.
Hey, I’m Pia!
From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.
An anchor, advocate, and accelerating force for small businesses around the world, I left a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller.
When I realized there was only so much change I could make from within a container built by someone else, I started Curate Well Co. to help you lead your industry forward, build a brand and business bigger than yourself, and pave new paths to bring others along with you.
Today, Curate Well Co. helps impact-driven leaders like you with business strategy, scale-supporting structure, and seamless go-to-market savvy. We care about the details as much as you do, so you can make a difference in the way only you can.
I'm a coffee enthusiast as much as I am a business consultant, consider building spreadsheets an art form, and believe logistics are a love language.
As seen in
What Clients Are Saying
CHÉ elizaga castro, OWNER OF COME ALIVE CO.
“Since working with Pia I am about to 8x my revenue from last year to this year. She led me into the deepest ICA work I've ever done, which led to the program I now proudly produce 2x a year. She helped me formulate, structure, and launch my Brand Story Mastermind at a price tag 3x what I originally would've charged. She saw the high value in me that I didn't then see in myself. It is directly because of Pia that I have been able to 3x my price the first round of my Mastermind, which is now doubling this second round because of the VALUE we're providing through it — which I can finally see, thanks to Pia giving me the steps and structure I needed to BELIEVE in myself and launch my Mastermind with confidence. Being able to structure all my thoughts and ideas into tangible, highly demanded offerings has been a lifesaver; not only do I feel so fulfilled getting to impart my years of experience and see real change in my students and their businesses, I'm also able to scale my business from just me, to a team.”
“8x my revenue”
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SAM gilbert, REAL ESTATE AGENT
"Every 1x1 with Pia is the most efficient, focused, productive 45 minutes of my life. I appreciate her ability to hone in on what is important and prioritize my jumbled brain. What I was missing was someone to bounce ideas off of who would give me a direct and honest opinion. I caen throw a million ideas at Pia when I feel stuck or in a funk and she formulates a targeted plan to catapult my business forward. The major benefit of working with Pia is not only her powerhouse of a brand, and her personal success, but the fact that she helps hundreds of other businesses and has the experience to see what works and what doesn’t. She created an alternative source of income for me when I didn’t even know it was possible. She pushed me to look at myself and identify what I’m good at so I can turn it into a resource and help others while getting paid for it *mind blown emoji*"
“MOST EFFICIENT, FOCUSED, PRODUCTIVE 45 MIN OF MY LIFE.”
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