YOUR INDUSTRY IS CALLING FOR SOMETHING DIFFERENT
You traded up from an impressive portfolio to re-chart trafficked territory; to fill in gaps in your industry with your skills and expertise.
You see people for who they are, not what they can do for you, and lead values-first with vulnerability and consideration.
Drawing from your talents and deep expertise to tackle complex problems got you here today — with a first-of-its-kind offering, and without thoughtful solutions to scale.
And you finally understand why people say leadership is lonely. You feel sometimes ill-equipped, behind, and alone without anyone to have your back as you buckle down to change how people behave.
You want a strategic partner. Not another teacher to give you one-size-fits-all tools, but someone who is intimately familiar with your business, can offer support curated to you from an integrated perspective, and act as an extension of your team to carry you into your next phase of growth.
We excel at supporting you 1x1 as a strategic partner within your business: getting in the nitty-gritty most wouldn’t dare dive into.
AND YOU ARE IT.
SO YOU CAN MAKE A DIFFERENCE IN THE WAY ONLY YOU CAN
WE HELP YOU MASTER THE BUSINESS SIDE OF YOUR BUSINESS
There’s a rise in small business: 2021 marked the biggest boom in entrepreneurship, with a record-breaking number of new business registrations, and in 2020, more women started businesses than men.
Even more importantly, the last two years have impacted the how and why of business. But despite the call for contemporary, collaborative, and inclusive approaches to business, the existing resources used for business growth were built on outdated models.
People are at the core of your brand, you know that connection and community are key to the kind of scale you want to see, and you want to know how to build a community-based business and approach conversion rates in a contemporary way.
You want to build a brand that’s creating change in your industry through thought leadership, leading to ROI that’s palpable beyond profit.
BUILD A BRAND WITH A BUSINESS BEHIND IT
CURATE COHORT 2022
Think of this as our 1x1 consulting, plus plus. This is the only way to get sustained support from Curate Well Co. in 2022 and so we’ve turned it into a layered experience.
We know how lonely it can be to run a business and we know the power of having the right people around you. You’ll get deep strategic support that’s unique to you (through 1x1 consulting with Pia, and backing from the CWco. team), that will leave you feeling seen, known, and understood as a business owner. And the opportunity to feel safely surrounded as you navigate a year of business and iterate on your ideas faster and fuller than ever in a safe, open-source setting.
STEP INTO YOUR ROLE AS A LEADER IN YOUR INDUSTRY
CURATE COHORT 2022
We hold space for your big business ideas and facilitate a container for you to create with integrity. Together, we’ll abstract what’s unnecessary to hone in on what matters. What’ll stay: a friction-free solution that honors human interactions and outlasts this year’s trends.
INCLUDES
2x/mo 1x1 calls (24 total, 90 min ea)
You’ll learn something new from a qualified leader every month that’s immediately implementable in your business, so you can make continuous improvements towards your goals.
1x/mo group learning call (12 total, 90 min ea)
You get Pia in your business, and intimately involved in what you’re creating, so the strategy we put in place for you is custom curated for your business and goals.
1x/mo group coaching call (12 total, 90 min ea)
You’ll have an opportunity every month to get advice, support, and answers from both Pia and the diverse set of perspectives in the group! You’ll be supported through this next phase of growth in your business.
1x Virtual VIP day (1x, 4 hours, option to upgrade to IRL)
You’ll get a hands-on day with Pia, all about your business. This experience allows for a focused effort into the planning and innovation you desire in your company. You'll walk away feeling inspired by your own future, with a set of action steps and accompanying spreadsheets to boot.
IRL Retreat (1x, 3 days)
You'll have the power of an in person community. Soak in the other thought leaders in your space, help you take some much needed self care, and enjoy the growth you’ve seen.
Group slack channel
You’ll always have a place to connect meaningfully with other business owners, and you’ll have the opportunity to build lasting relationships with the other people in your cohort throughout the year.
You’ll have someone in your business editing copy, reviewing pitches, building spreadsheets, and navigating tough situations. You’ll experience a co-founder type relationship — except you still own 100% of your business!
Individual material reviewal, and done with you co-creation in Slack
Curate Community Membership
While you’ll have the intimacy of a small cohort, and undivided attention via 1x1 support with Pia, you’ll also retain access to our greater community to maximize your sense of belonging AND the opportunities available to you.
investment
Pay in Full: $30,000 ($2,500/mo)
Quarterly payment plan: $2,400 deposit, 4x $7,500
Monthly payment plan: $5,400 deposit, 12x $2,500
NITTY GRITTY
Start date: January 3, 2022 (rolling start)
End date: February 28, 2023
Cohort: 12 business owners, maximum
Enrollment closes on January 31, 2022
1x1 components start Jan 3, group components start Feb 14
You’ll become a thought-leader that’s defining something new in your niche, and build a community of bought-in brand champions that support your timeless mission.
What Clients Are Saying
LILLI izumi, OWNER OF IZUMI AGENCY
"Joining your mastermind, having the support system from the incredible community you built, and simply having you as a resource these last several weeks has truly propelled my business and empowered me to pursue my dream. Just want to say thank you for that and tell you that you are doing life changing things here."
“YOU ARE DOING LIFE CHANGING THINGS HERE.”
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BESS moro, THERAPIST
"The mastermind gave me insight I believe no one else has. Pia gave me all the tools I needed to dig deeper into my ICA and really know them. Pia helped me financially get my shit together, and gave me all the tools to get more organized with my business. These tools will not lose value, and I truly believe what I learned from this mastermind and the tools I received will be used for years to come in my business. I would rehire Pia for all my business needs in the future as they arise! She is truly amazing at what she does, and if you are struggling with organization, and plans of action, Pia is the master at sorting these things out with you and helping you take steps forward in your business. If you are looking for someone to help you get more organized, know how to launch things, and know your ICA in a deeper way. This program is for you."
“GAVE ME INSIGHT I BELIEVE NO ONE ELSE HAS.”
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BETH LOUGHMAN, FOUNDER OF TINY ELEPHANT STUDIOS
"Tiny Elephant signed a 10-month long, multiple 6 figure contract. We're looking at a pretty cozy / crazy profit margin — 40-60% — though I've never executed to this scale so we will see where it nets out. Even better? Since signing this contract, the scope increased by +33% and then a few weeks later, they increased the scope again to have me in their office a few days a week. As a result of this contract I've had the chance to hire people from both the CWco. I have had amazing things happen since I started betting on myself, and investing in myself, and I attribute a lot of it to my first investment in my growth — working with Pia. Thank you for believing in the vision + for being an actual wizard with spreadsheets. But also by being the perfect blend of strategist, creative director, coach, friend, and collaborator."
"signed a 10-month long, multiple 6 figure contract with a 40-60% profit margin — and 2 scope increases."
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This is a great fit if
You aren’t willing to sacrifice practicality in the pursuit of possibility. You appreciate the spiritual, instinctual side of business, but want structure and a sexy spreadsheet to keep you grounded. You want strategies that are custom-tailored to your personality and business. You have a people-first philosophy, and want to scale without losing connection to your community.
This is not a great fit if
You’re looking for support to execute the newest trend, instead of build a timeliness company. You’re easily overwhelmed, or you resist structure. You want things to be easy rather than intentional. You don’t want to think critically about what works for you or how you can best take aligned action to achieve your goals. Your first priority is to make as much money as fast as you can.
CEO of Curate Well Co. and business consultant
Hey, I’m Pia!
I’m a coffee enthusiast, believe logistics are a love language, and consider building spreadsheets an art form.
Through business strategy, scale-supporting structure, and seamless go-to-market savvy, my role is to care about the details as much as you do, so you can make a difference in the way only you can.
From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.
I love to partner with you to add a perspective that feels like it's coming from within your business, to add structure and business strategy to your deep expertise so you can show up as the leader you are, set a new standard in your industry, and deliver your work to more people in a meaningful way — and your way.
How to get started
Fill out an application. We’ll review it to make sure we’re the right fit to support you, and reach out to schedule a call.
SCOPE
Let’s hop on a call to chat. We’ll create context around our work together, and answer your questions.
CALIBRATE
Our team will send you onboarding materials, and guide you through our onboarding workflow.
IMPLEMENTATION
COHORT APPLICATION
TRY: COMMUNITY
We're welcoming you into a new kind of community — one that surrounds you with people who are courageously doing things differently and will support your ideas without stealing them. One that doesn't exploit the idea of community to generate revenue, but is focused on connecting YOU to people who YOU can collaborate with and YOUR BUSINESS can benefit from. One that puts you first, is welcoming to everyone — regardless of their status — and holds you and your unique talent in the highest respect. One founded on true relationship-building, that makes you feel seen and heard.
NOT QUITE SURE?
*JOINING OUR MEMBERSHIP IS A GREAT WAY TO SEE WHAT IT'S LIKE TO WORK WITH CWCO.
What Clients Are Saying
STEPHANIE B. RICHARDSON, FOUNDER OF THE ACTIVATE METHOD
"The best part was having unlimited communication with Pia. I also really enjoyed our 1x1 calls because Pia dove DEEP into my business and that was exactly what I was looking for. Group calls were great but 1x1's were FIRE. I love how organized Pia and the team are. Everything felt seamless, relatable and I just wish I had more time! I'm looking forward to becoming a caring leader, hiring out staff with intention and creating a space that will have a bigger impact.
"1x1's were FIRE."
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JESSICA VALENTINE, BUSINESS MENTOR + owner of wise woman co.
"Quote me on this one later, I think the biggest different Curate Well Co offers is a strategy and a roadmap for me to run my business with greater intention, successfully, with DELIVERABLES to impact my day-to-day. Huge deal for a side biz gal, it supports me."
“THE BIGGEST DIFFERENCE CURATE WELL CO OFFERS IS A STRATEGY AND A ROADMAP.”
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ALICIA WOLFE, CEO & FOUNDER OF INTEGRATE WELL
"Through Pia’s support, structure, and community, I was able to get in 3 months where it would have taken me a year to get to on my own in launching my business. She takes a visionary, yet tactical approach to coaching that creates possibility for her clients. I would 10/10 recommend CWco’s offerings for anyone looking to grow a community or launch a business. I felt supported and nudged along throughout the entire mastermind. I absolutely LOVED how much Pia and the CWCo team set us up for success through incredibly clear communication, check ins, and supporting resources. I felt supported throughout the entire 3 months. I also loved the 1:1 calls that supported us in our individual needs."
“SHE TAKES A VISIONARY, YET TACTICAL APPROACH TO COACHING THAT CREATES POSSIBILITY FOR HER CLIENTS.”
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FREE MESSAGING AUDIT
If you’re clear on your vision, know the value you bring, and are ready to scale your business quickly — but just need help with the how — we'd love to help! Click the link to learn about all the ways to work with us.
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You want to set a new standard in your industry, impact more lives in the way only you can, and catalyze community to build a business bigger than you. At the heart of all that is the clients and customers you serve. Knowing your ICA is key to creating relatable content, communicating your value, and capturing your ideal client's loyalty. Do you know them well enough to cause real culture change?