when customers feel considered in a brand interaction, their loyalty
is solidified for life.
There is an 80% increase in revenue for businesses that focus on improving customer experience (TechJury)
From 65% of US customers: A positive experience with a brand is more influential than great advertising (Full Story)
84% of customers value being treated like a person, not a number (Drift)
SO WHY IS NO ONE SOLVING IT?
YOU'RE PEEVED — THE PROBLEM ISN'T INVISIBLE
Your industry is broken — operating by an outdated system that isn't actually serving people.
You’re underwhelmed by the options, disappointed by the landscape, and craving a solution.
And now — you have 99 problems.
Because you’re solving the biggest one you can get your hands on — disrupting your industry with a different approach.
Make your brand the next big wave
Consumer-Centric Execution will Compel, Inspire, Activate, Enroll.
Consumer-Centric Execution Creates the Swell. Our Full Stack* approach better serves your user.
*For the technologically unfortunate: Front End (Client Component Parts) + Back End (Business Component Parts) = Full Stack (Integrated Whole). AKA, bringing Consumer-Centric Execution to your entire Brand Ecosystem
CONFIGURATION: BY FOUNDERS, FOR FOUNDERS
We act as an extension of your team: we ramp up faster, integrate easier, serve both strategic and execution needs, and help you create customers for life.
You don't have time to execute. Handing you a thorough strategy to implement creates overwhelm.
YOU'RE BUSY
You outsource execution to other service providers, which creates more work + longer timelines for you.
SO YOU OUTSOURCE
Unfortunately, you've had negative experiences that ranged from underwhelming to totally unacceptable.
WITH VARIED SUCCESS
You don't want to have to start over, sharing the backstory with another person, just to get caught up.
CUT THE CONTEXT
You're already dreading the next time you have to onboard someone new, and give them enough time to start making an impact.
GETTING IN THE GROOVE (OR. NOT)
You're sick of always juggling 3-4 providers at a time. Playing middle-person leaves you feeling fatigued and frustrated.
JUGGLING 3-4 PROVIDERS
70% of customers say connected processes — such as seamless handoffs or contextualized engagement based on earlier interactions — are very important to winning their business. (Salesforce)
WE'RE FULL STACK [+ STOKED ABOUT IT]
An established relationship built on mutual trust makes your life easier. We get re-hired for new projects often.
EARNED TRUST
Modular support across needs means we are already intimately familiar with your business from past work.
FASTER ONBOARDING
We were founders first, which means we do things through a strategic lens (not just drag/drop).
EXEC APPROVED
We know it's hard to tell if someone is going to do a great job. We aim to eliminate your need to hire other providers.
VETTING VENDORS
Outsourcing to a new provider for every project means integrating into infrastructure (again), and briefing a new team (again).
BOGGED DOWN BY PROCESS
Executors usually aren't executives — and sometimes miss bigger implications + opportunities.
SCOPE FORWARD
Fewer external partners means better IP protection (for both of us) and repeat business (for both of us).
IP PROTECTION
You could handle it in-house. But if you had the bandwidth for that you wouldn't have made it this far.
PRIORITIES
THE OTHER WAY
THE CWCO. WAY
LEARN MORE
From brand identity and graphic design, to copywriting and website design and development, to content creation, our creative team is ready to bring your ideas to life.
CAMPAIGNS
THOUGHT LEADERSHIP
OPERATIONS
CREATIVE
CAMPAIGNS
THOUGHT LEADERSHIP
CREATIVE
LEARN MORE
Whether you're looking to build out your CRM with custom workflows and automations, or design your Project Management platform to work for you and your team, our Operations implementors can design the system of your dreams
OPERATIONS
CAMPAIGNS
OPERATIONS
CREATIVE
LEARN MORE
We'll establish your thought leadership platform, set you up for success with pitching and positioning, and help you enroll stakeholders of all types into your mission through key assets and implementations.
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
OPERATIONS
CREATIVE
LEARN MORE
Campaign planning, go-to market strategy and execution, activation events, and releases. Whether you're launching a podcast, publishing a book, evolving and expanding, or looking for project management support, we'll make sure your next campaign is a success.
CAMPAIGNS
Work with us
Tools we love
Our recommended tools for scaling your business with intention
These are affiliate links, meaning that we earn a small commission if you purchase using our link or code. We only ever recommend products we use ourselves (and love enough to tell you about them) at CWco, and we appreciate your support!
Dubsado
We love Dubsado to manage our high-touch client onboarding and offboarding process. Making our clients feel cared for and supported is top priority, and Dubsdao makes it possible. Use code CURATE10.
Learn more
Flodesk
Our newsletter design gets compliments every time we send it, thanks to FloDesk! We love their easy-to-use interface that allows us to put our brand forward. Use our link to get 50% off.
Learn more
Kartra
Kartra is our favorite all-in-one hosting platform for digital content. Email marketing, landing and sales pages, and membership or course hosting — all in one place.
Learn more
stephanie vail, on the move with vail
"I always joke that [Pia] was the first employee I hired in my business because at this time last year we spent MONTHS getting my systems, processes, and everything down — she helped me find so much organization in my business! I am in the process of bringing on my new executive assistant and having all of this built out and used for the past year 1. helps me feel so much more confident in my practices and 2. is incredibly helpful at keeping a smooth transition as they begin taking over certain aspects of my business! Very grateful for the energy, effort, and vision that Pia has and how she created that for me in my business — and in a way I feel empowered to replicate and continue!"
"THE FIRST EMPLOYEE I HIRED IN MY BUSINESS"
03
01
erin frazier, global recruiters of denver
"Curate Well Co. has been an integral part of Global Recruiters of Denver's success through Pia's strategy driven business coaching, sharing her branding expertise, and guiding our database build out. Pia's thorough communication, transparency, and curated approach has made her an invaluable partner."
"an invaluable partner."
03
02
AURA TELMAN, founder of thirteenthrive
"Now I have clear messaging, brand pillars, and a content strategy for my social media. Since using the new brand messaging I have already noticed more engagement in social media and have gotten opportunities for speaking engagements and workshops. I now know more about my perspective clients than I did before. I can express exactly what we do and how we do it."
increased speaking + workshop opportunities
03
03
FROM FRACTIONAL TO FULL STACK
OUR SERVICES
PIA AS YOUR STRATEGIC PARTNER + OUR FULL STACK TEAM AT YOUR DISPOSAL
FULL STACK RETAINER
If you're looking for both a strategic partner to serve as your fractional co-founder and a Full Stack Implementation team to help with everything from copywriting and design, to operations, to campaign planning and GTM strategy — look no further.
Think of our retainer like this: the CWco. team becomes your team, supporting your business across functions to create an integrated business that helps bring your solution to market at scale.
You can hire Pia + the CWco. Full Stack team on retainer. We don't bill by the hour — you can pay a recurring flat fee or 'run a tab' with invoices paid at the end of the month.
All Full Stack retainer packages are custom-curated per client.
CURRENTLY BOOKING: Q1 + Q2 2023
BRAND IDENTITY
GRAPHIC DESIGN
COPYWRITING
WEBSITE DESIGN / DEVELOPMENT
BRAND IDENTITY DESIGN
Includes: logo, secondary logo, mark/icon, color palette, font suite
Following a branding questionnaire and kickoff call, our design team will create a brand direction for review and feedback. We'll integrate your feedback to create a brand identity. After one round of revisions, we'll finalize your branding and hand off final assets! Additional revisions and other custom graphics such as social templates, canvas designs can be added at additional cost.
PHOTOSHOOT PLANNING + CREATIVE DIRECTION
Starts at $3,000
brand messaging
We'll craft core brand messaging that calls people in. Includes: brand story, brand pillars, two manifestos, bio, origin story.
Starts at $3,000
GRAPHIC DESIGN
COPYWRITING
WEBSITE DESIGN / DEVELOPMENT
BRAND IDENTITY
CUSTOM DESIGN — DIGITAL
Asset design including: pitch decks, welcome packets, proposals, ebooks, social media templates, social media graphics
*must have and be able to provide: logo files in multiple colors, hex codes for color palette, font files
CUSTOM DESIGN — physical
Asset design including: business cards, product packaging, signage, merchandise (ex: mugs), apparel (ex: hats, tshirts), branded value-adders (ex: matches, stickers, coasters)
*must have and be able to provide: logo files in multiple colors, hex codes for color palette, font files
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
PHOTOSHOOT PLANNING + CREATIVE DIRECTION
Starts at $1,000
Starts at $800
GRAPHIC DESIGN
COPYWRITING
WEBSITE DESIGN / DEVELOPMENT
BRAND IDENTITY
website copy v1
We'll write (or re-write) your website copy including: home page, about page, services page, one sales page. Additional sales pages and other pages can be completed at additional cost.
*must have and be able to provide: ideal client profile, brand voice + tone guide, brand messaging
website copy v2
We'll write (or re-write) your website copy including: home page, about page, services page, one sales page. We'll also create your ideal client profile, brand voice + tone guide, and full brand messaging including: brand story, two manifestos, bio, origin story, brand pillars, tagline. Additional sales pages and other pages can be completed at additional cost.
We'll write your email sequences. Pricing is per email sequence. Sequences can include: welcome, sales/upsell/nurture, cart abandoned, winback, and more.
ASSET
We'll write they copy for a key asset such as: single sales page, free resource, ebook, welcome packet, proposal, promotional materials, case studies.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
PHOTOSHOOT PLANNING + CREATIVE DIRECTION
MONTHLY CONTENT: BLOG, social, newsletter
We'll ghost-write your blog posts, social media captions, newsletter emails, and any other recurring content you produce on a monthly basis. Pricing depends on volume.
QUICK TURN COPY PROJECT
We'll strategize your brand direction, revamp your brand messaging, and copywrite one large asset (examples: website, ebook, email sequence) — in 48 hours.
*must have and be able to provide: ideal client profile
Starts at $4,000
Starts at $6,500
Starts at $7,500
Starts at $2,400
Starts at $1,500
Starts at $1,500/mo, 3-mo min, depends on assets and volume
GRAPHIC DESIGN
COPYWRITING
WEBSITE DESIGN / DEVELOPMENT
BRAND IDENTITY
website DESIGN + development — full
Let our design + development team design your website for squarespace, showit, elementor, shopify, or webflow. Includes: home page, about page, services page, up to 3 additional pages, and ancillary items such as pop ups, footers, cursor design. Additional pages can be added for design and development at additional cost.
*must have and be able to provide: full website copy and high quality professional imagery for all pages being designed and developed
website DESIGN + development — updates
If you already have an existing site that's looking for some love, our design + development team can make upgrades. Whether you want to integrate new images, fonts, or colors, improve you user experience, or update just a page or two, we can offer your site a facelift without a full re-do.
*must have and be able to provide: font files, color hex codes, images
PHOTOSHOOT PLANNING + CREATIVE DIRECTION
Starts at $5,000
Starts at $1,500, depends on scope of changes
GRAPHIC DESIGN
COPYWRITING
WEBSITE DESIGN / DEVELOPMENT
BRAND IDENTITY
PHOTOSHOOT PLANNING + CREATIVE DIRECTION
PHOTOSHOOT PLANNING
We'll help you plan for a photoshoot that will produce scroll-stopping photos unique to you and your brand. Includes: location selection(s), inspiration board, shot list with cues, run of show, model selection(s) and coordination, creation of lookbook.
PHOTOSHOOT on-set creative direction
In addition to helping you plan for your shoot (see above), we'll creative-direct your shoot on set, working with your photographer at your desired location to ensure every shot you want is captured. From fixing flyaway hairs, to giving posture cues to avoid unflattering captures, to positioning talent, to suggesting unplannedfor shots that will make all the difference — we'll be an (experienced) second hand to make sure your shoot produces the assets you need.
COMPLETE PHOTO PACKAGE [incl. photographer]
Photoshoot planning and creative direction, plus we'll provide the photographer. We'll plan, travel, and execute as a team to get the shots no one else can.
Starts at $2,500
Starts at $3,200 + travel expenses for half-day shoot
Starts at $6,000 + travel expenses for half-day shoot
PRODUCT MANAGEMENT
INFRASTRUCTURE BUILD
PM BUILD
CRM BUILD
Whether you're looking to build out your CRM with custom workflows and automations, or design your Project Management platform to work for you and your team, our Operations implementors can design the system of your dreams
LOOKING FOR VA OR OBM SUPPORT?
AGILE
CRM BUILD
PM BUILD
INFRASTRUCTURE BUILD
PRODUCT MANAGEMENT
CRM BUILD
Includes: 3 onboarding workflows and all its components, 3 offboarding workflows and all its components, loom library
We'll build out your CRM, customize its settings and features to you and your business, and create automated workflows for a high-touch client experience. Our preferred CRM is Dubsado.
CRM CUSTOMIZATION
If your CRM workflows are already built, but you're looking to make them more aesthetically aligned and on-brand, and improve the user experience, our development team can write custom code for a wow-worthy client journey.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
LOOKING FOR VA OR OBM SUPPORT?
AGILE
Starts at $3,000
Starts at $200/page, min 5 pages
PM BUILD
INFRASTRUCTURE BUILD
PRODUCT MANAGEMENT
CRM BUILD
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
PM BUILD
Includes: 2 standard spaces with their components, 3 custom spaces with their components, team dashboard, 3 additional dashboards
We'll build out your project management system, customize its settings and features to you and your business, and create automated workflows for more efficient processes. Our PM of choice is ClickUp.
PM MAINTENANCE
If your project management system is already built, but you're looking to clean it up, automate it, add new elements and areas, or otherwise make it more dynamic, functional, and customized to your business' needs in order to match how your company has grown and support your team in being more efficient.
LOOKING FOR VA OR OBM SUPPORT?
AGILE
Starts at $4,000
Starts at $1,500
PM BUILD
INFRASTRUCTURE BUILD
PRODUCT MANAGEMENT
CRM BUILD
INFRASTRUCTURE BUILD
Big business growth requires scaffolding in order to sustain. If you're drastically changing your business, growing your team, adding a new branch of your business or altering your internal ecosystem in order to meet demand, we'll help you build. From hiring processes, training materials, team resources and documentation — to operational playbooks, SOPs, communication channels, and expectations, to CRM and PM builds as necessary — we've done it all before and get you up and running fuller and faster.
Examples include: hiring an internal team, adding a sub-brand to your brand ecosystem, expanding your brand into new formats such as a b/m space.
LOOKING FOR VA OR OBM SUPPORT?
AGILE
Starts at $15,000
PM BUILD
INFRASTRUCTURE BUILD
PRODUCT MANAGEMENT
CRM BUILD
SHORT TERM
If you're looking for a dedicated product manager to ensure your project stays on track, responsible parties deliver, and assets are getting out the door on time, this is for you. We'll be your product lead through it's development and entry to market, ensuring that all parties are communicating continuously and thoroughly.
ONGOING
If you're looking for a dedicated product manager to oversee the continuous improvement of, long term success of, and maintenance operations of one of your major revenue streams / offerings / initiatives, we'll make sure that you can move onto the next big project without worrying about this one. We'll continue to engage team members and stakeholders, refine workflows and processes, and manage this area of your business.
LOOKING FOR VA OR OBM SUPPORT?
AGILE
Starts at $2,000/mo
Starts at $1,500/mo, 6-mo min
pm build
PRODUCT MANAGEMENT
INFRASTRUCTURE BUILD
CRM Build
AGILE
LOOKING FOR VA OR OBM SUPPORT?
WE'LL TURN YOUR BUSINESS AGILE
The Agile Methodology is the backbone of efficient, flexible, and community-driven businesses. If you're interested in adopting the agile methodology across all departments of your business to increase cross-functional collaboration, integrate customer feedback quickly for fast growth, and keep your team working together towards deadlines and deliverables, we can help.
This offering is a combination of Consulting and Configuration, resulting in a phased and guided overhaul of your processes, platforms, and people operatios.
Starts at $10,000
product management
infrastructure build
PM BUILD
CRM BUILD
LOOKING FOR VA OR OBM SUPPORT?
ONLY OUR FULL STACK RETAINER CLIENT RECEIVE WEEKLY VA AND OBM SUPPORT FROM OUR TEAM. IF YOU'RE LOOKING FOR A VA OR OBM AND YOU ARE NOT A RETAINER CLIENT OF CWco., we have a trusted partner we refer to. reach out and let us know, and we'll make a connection
AGILE
INQUIRE
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
CURRENTLY BOOKING: Q1 + Q2 2023
operations
PODCAST CREATION + LAUNCH
THOUGHT LEADERSHIP PLATFORM STRATEGY
We'll establish your thought leadership platform, set you up for success with pitching and positioning, and help you enroll stakeholders of all types into your mission through key assets and implementations.
PITCHING
Positioning [brand messaging]
THOUGHT LEADERSHIP PLATFORM STRATEGY
PODCAST CREATION + LAUNCH
PITCHING
POSITIONING [brand messaging]
THOUGHT LEADERSHIP STRATEGY
Includes: ICA, brand messaging, content strategy, media kit, speaker's page, website update
We'll establish your thought leadership platform and craft a multi-channel strategy to share your message in a way that calls your community in. Our approach will focus on creating togetherness and belonging around a central idea and core culture, and producing a specific, intended outcome.
Starts at $12,000
PODCAST CREATION + LAUNCH
PITCHING
POSITIONING [BRAND MESSAGING]
THOUGHT LEADERSHIP PLATFORM STRATEGY
PODCAST CREATION + LAUNCH
Includes: podcast name, description, tagline, cover art, intro and outro scripts; guest, episode, and show notes templates, social media promotion templates, hosting setup, guest coordination workflow, episode queue, launch plan, launch assets, launch execution.
Our team will help you create everything you need to launch your podcast, craft and execute a launch plan, and set you up for success with templates for production.
PODCAST PRODUCTION, PROMOTION + PM
We'll manage your episode production queue, handle all production and editing, coordinate with guest speakers, prepare promotional materials. Only available to podcasts the CWco. team has helped to create and launch.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $10,000
Starts at $1,500/mo
PODCAST CREATION + LAUNCH
PITCHING
POSITIONING [BRAND MESSAGING]
THOUGHT LEADERSHIP PLATFORM STRATEGY
PITCH PREPARATION
We'll prepare your pitch. We'll take you through developing your idea, strategically positioning your offering, and crafting messaging that compels. You'll receive a questions bank for market research, advice, discovery, competition analysis. We'll conduct a landscape and icon analysis, and identify strategic opportunities to further set your concept apart.
PITCH DECK CREATION
We'll copywrite and design your pitch deck to bring your idea to life. You'll walk away with a ready-to-use pitch deck.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Ad hoc business expansion support
From preparing financials and a business plan, to supporting you in entering a new market or business model, we'll support your expansion.
Starts at $2,000
Starts at $1,500
Starts at $800
PODCAST CREATION + LAUNCH
PITCHING
POSITIONING [BRAND MESSAGING]
THOUGHT LEADERSHIP PLATFORM STRATEGY
brand messaging
We'll craft core brand messaging that calls people in. Includes: brand story, brand pillars, two manifestos, bio, origin story.
OPPORTUNITY IDENTIFYING
We'll analyze your business for marketing, expansion, and differentiating opportunities. Includes: audit of your assets, list of market research questions, landscape and icon analysis, value positioning, and strategic opportunity ideas*must have and be able to provide: font files, color hex codes, images
Starts at $3,000
Starts at $1,000
INQUIRE
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
CURRENTLY BOOKING: Q1 + Q2 2023
thought leadership
RELEASE/LAUNCH PLANNING
ACTIVATION EVENT PLANNING
GO TO MARKET STRATEGY
CAMPAIGN PLANNING
Campaign planning, go-to market strategy and execution, activation events, and releases. Whether you're launching a podcast, publishing a book, evolving and expanding, or looking for project management support, we'll make sure your next campaign is a success.
CAMPAIGN PLANNING
GO TO MARKET STRATEGY
ACTIVATION EVENT PLANNING
RELEASE / LAUNCH PLANNING
CAMPAIGN PLANNING
We'll strategize, plan, execute, and manage a targeted campaign. From setting goals, to crafting a multidimensional strategy, to creating all necessary assets and ensuring the campaign is executed seamlessly, our team will help you meet your goals. Campaign Planning is great for social impact initiatives, seasonal fundraising efforts, sales, and other short-timeline, high-yield initiatives.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $4,000
GO TO MARKET STRATEGY
ACTIVATION EVENT PLANNING
RELEASE / LAUNCH PLANNING
CAMPAIGN PLANNING
GO TO MARKET STRATEGY
Whether you're opening a brick/mortar business, launching your first product, or entering a new market with brand affinity, we'll help you navigate uncertain waters with grace and forethought.
GO TO MARKET EXECUTION
Planning launch parties and grand openings, ensuring your space is set up for your first day of business, or brining your community along on social media behind the scenes is easier when you do it with someone who knows what to look out for, has templates ready to go, and can pull from experience across industries to create a one of a kind experience.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $4,000
Starts at $10,000
GO TO MARKET STRATEGY
ACIVATION EVENT PLANNING
RELEASE / LAUNCH PLANNING
CAMPAIGN PLANNING
activation event
Let us plan your launch party, soft or grand opening, influencer event, pop up, fundraiser, conference, or community engagement.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $3,000
go to market strategy
activation event planning
release / launch planning
CAMPAIGN PLANNING
release planning
Whether you're releasing a book, launching a podcast, or getting ready for a TEDTalk to come out, we'll make sure your community is growing and supported in taking the action you want them to take. We'll ensure your digital footprint is ready for an increase in traffic, and that the launch of your new initiative is executed smoothly.
Starts at $4,000
DOWNLOAD OUR CAPABILITIES DECK
We offer fractional services — from modular creative execution to full stack support — to help you change narratives and redefine norms.
Download our Capabilities Deck below:
CEO of curate well co.
Hey, I’m Pia!
From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.
An anchor, advocate, and accelerating force for small businesses around the world, I left a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller.
When I realized there was only so much change I could make from within a container built by someone else, I started Curate Well Co. to help you lead your industry forward and pave new paths to bring others along with you.
Today, Curate Well Co. helps big-impact brands with business strategy, scale-supporting structure, and seamless go-to-market savvy. We care about the details as much as you do, so you can make a difference in the way only you can.
I'm a coffee enthusiast as much as I am a business consultant, consider building spreadsheets an art form, and believe logistics are a love language.
