Your industry is broken — operating by an outdated system that isn't actually serving people.
You’re underwhelmed by the options, disappointed by the landscape, and craving a solution.
And now — you have 99 problems.
Because you’re solving the biggest one you can get your hands on — disrupting your industry with a different approach.
You don't have time to execute. Handing you a thorough strategy to implement creates overwhelm.
You outsource execution to other service providers, which creates more work + longer timelines for you.
Unfortunately, you've had negative experiences that ranged from underwhelming to totally unacceptable.
You don't want to have to start over, sharing the backstory with another person, just to get caught up.
You're already dreading the next time you have to onboard someone new, and give them enough time to start making an impact.
You're sick of always juggling 3-4 providers at a time. Playing middle-person leaves you feeling fatigued and frustrated.
70% of customers say connected processes — such as seamless handoffs or contextualized engagement based on earlier interactions — are very important to winning their business. (Salesforce)
An established relationship built on mutual trust makes your life easier. We get re-hired for new projects often.
Modular support across needs means we are already intimately familiar with your business from past work.
We were founders first, which means we do things through a strategic lens (not just drag/drop).
We know it's hard to tell if someone is going to do a great job. We aim to eliminate your need to hire other providers.
Outsourcing to a new provider for every project means integrating into infrastructure (again), and briefing a new team (again).
Executors usually aren't executives — and sometimes miss bigger implications + opportunities.
Fewer external partners means better IP protection (for both of us) and repeat business (for both of us).
You could handle it in-house. But if you had the bandwidth for that you wouldn't have made it this far.
Including developing your ICA, brand messaging, brand identity, packaging design (if applicable), offerings design, photoshoot planning + execution, website design + development, and more.
Includes launch planning, launch execution, sales strategy, inquiry process (proposal, case studies), social media set up (if applicable), content creation strategy (social, email).
In true Full Stack fashion, Optimization includes both Back End (CRM and PM builds, internal operations, team growth, SEO) and Front End (Community activation strategy, PR + thought leadership strategy, Marketing assets).
In the Growth Phase, we'll work on: monthly content creation, revenue planning, quarterly/annual planning, project management for new businesses or new verticals.
"I always joke that [Pia] was the first employee I hired in my business because at this time last year we spent MONTHS getting my systems, processes, and everything down — she helped me find so much organization in my business! I am in the process of bringing on my new executive assistant and having all of this built out and used for the past year 1. helps me feel so much more confident in my practices and 2. is incredibly helpful at keeping a smooth transition as they begin taking over certain aspects of my business! Very grateful for the energy, effort, and vision that Pia has and how she created that for me in my business — and in a way I feel empowered to replicate and continue!"
"Curate Well Co. has been an integral part of Global Recruiters of Denver's success through Pia's strategy driven business coaching, sharing her branding expertise, and guiding our database build out. Pia's thorough communication, transparency, and curated approach has made her an invaluable partner."
"Now I have clear messaging, brand pillars, and a content strategy for my social media. Since using the new brand messaging I have already noticed more engagement in social media and have gotten opportunities for speaking engagements and workshops. I now know more about my perspective clients than I did before. I can express exactly what we do and how we do it."
If you're looking for both a strategic partner to serve as your fractional co-founder and a Full Stack Implementation team to help with everything from copywriting and design, to operations, to campaign planning and GTM strategy — look no further.
Think of our retainer like this: the CWco. team becomes your team, supporting your business across functions to create an integrated business that helps bring your solution to market at scale.
You can hire Pia + the CWco. Full Stack team on retainer. We don't bill by the hour — you can pay a recurring flat fee or 'run a tab' with invoices paid at the end of the month.
All Full Stack retainer packages are custom-curated per client.
So you can grow faster and fuller. We start by sourcing the necessary information that will support your swell, so you can ride the wave.
Positioned to expand your business and brand, you'll go to market, and deliver your revolutionary solution at scale.
Stay agile and adaptive, as your brand builds momentum. We take a data-driven approach and believe it iterating quickly with intention.
Captivate and compel to build a brand that changes norms and is primed for expansion.
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
IDEAL CLIENT DEVELOPMENT
Includes: ideal client profile, market analysis, landscape audit
Following a kickoff call, you'll meet with our strategy team to discuss your ideal client in detail. We'll focus on understanding your ideal customer's motivations, beliefs, values, goals, challenges, and daily experience. Follow this call, our team will create an ideal client profile for your brand. Our team will also analyze your industry to highlight your potential strengths, differentiators, market segments, cultural influences, and key opportunities for enrollment, and produce a market analysis. Lastly, our team will audit the landscape for your offering(s), create a competitor matrix, and highlight your pathways to saturation, which will be presented to you in a landscape audit.
Starts at $1,500
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
BRAND MESSAGING
Starts at $3,500
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
BRAND IDENTITY
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $4,500
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
PACKAGING DESIGN
Includes: products strategy call, product line design, product descriptions, materials sourcing, cost modeling, label or product design, interior box or packaging design, and exterior box or shipping design
Our strategy and design teams will create the perfect packaging for your products, utilizing the brand messaging and brand identity already created. We'll also create costing spreadsheets for your packaging, and product descriptions to bring your product(s) to. life!
Starts at $6,000
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
OFFERINGS DESIGN
Includes: offerings strategy call, services descriptions, features and benefits, process outlines, and differentiators
Using the ideal client development materials and the brand messaging, offerings/services descriptions will be used to create a trademark-able method/paradigm/theory/process. This design becomes the backbone of your business, and creates a solid foundation for thought leadership platform development.
Starts at $5,000
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
PHOTOSHOOT
Starts at $7,000
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
website design + DEVELOPMENT
Starts at $7,000
Phase 1 of our Full Stack approach: Brand Building.
Projects that include all 7 elements will also include weekly 30 min status calls.
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
GO TO MARKET STRATEGY
Includes: 3-hour strategy meeting, go to market plan and timeline, with action items stored in project management software.
Whether you're opening a brick/mortar business, launching your first product, expanding into new markets, or entering a new market with brand affinity, we'll help you navigate uncertain waters with grace and forethought. Your launch plan will include our phased, multi-channel approach focused on organic customer acquisition and enrollment.
Starts at $5,000
Phase 2 of our Full Stack approach: Go To Market.
Projects that include all 6 elements will also include weekly 30 min status calls.
GO TO MARKET EXECUTION
Includes: the creation and deployment of all assets and action items in the launch plan.
Our team will create all assets and complete all action items to see your launch-plan through. This includes deliverables in the following categories: social media copywriting and graphic design, email copywriting and design, community activation initiatives and assets, thought leadership platform creation and copywriting, stakeholder asset creation, website page copywriting and design, opt in form creation, launch event planning and logistics, and more.
Note: your quote will vary, depending on the scope of your launch plan.
Starts at $10,000
Phase 2 of our Full Stack approach: Go To Market.
Projects that include all 6 elements will also include weekly 30 min status calls.
SALES STRATEGY
Includes: 3 different frameworks for sales language, completed sales language guide for you and your team, sales funnel design, lead list in spreadsheet or PM software format, 1 asset of your choosing to use in the sales process (opt in, data report or whitepaper, pitch deck)
Our team will audit your current sales funnel, review your sales conversations (if applicable), then design at least 3 new sales funnels for your brand. We'll also equip you with a full sales language guide so you can talk about your product/service powerfully, and a lead list to nurture relationships. We'll tie this all together with an overall sales strategy, and ideas for sales activations and campaigns.
Starts at $3,500
Phase 2 of our Full Stack approach: Go To Market.
Projects that include all 6 elements will also include weekly 30 min status calls.
inquiry process
Starts at $1,500
Phase 2 of our Full Stack approach: Go To Market.
Projects that include all 6 elements will also include weekly 30 min status calls.
CONTENT CREATION STRATEGY
Includes: content channel identification, content pillars and sub-categories for each channel, 3 month content calendar including all channels, list of at least 30 content ideas to use in the future, graphics templates for all channels, content creation pipeline in PM software format.
Starts at $3,500
MONTHLY CONTENT CREATION
The Curate content team will create your monthly content for review, make requested edits, schedule and publish.
Starts at $1,200/mo
Phase 2 of our Full Stack approach: Go To Market.
Projects that include all 6 elements will also include weekly 30 min status calls.
THOUGHT LEADERSHIP STRATEGY
Includes: thought leadership key topics, key stories, key angles/POVs, key questions and answers for interviews, list of media outlets to target, pitch emails (3) for each channel, front-facing media kit, and 1 ghost written feature piece
Starts at $3,500
thought leadership execution
The Curate content team will exdecute and oversee your full-cycle thought leadership efforts, including: pitch you for media, interview, speaking, and writing opportunities and handle all communications regarding placements, manage the pipeline (in PM software), and capture feedback.
Starts at $1,200/mo
Phase 2 of our Full Stack approach: Go To Market.
Projects that include all 6 elements will also include weekly 30 min status calls.
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
Discoverability
Includes: website SEO optimization (page descriptions, photo titles and descriptions, FAQ, site-wide copy edits, 5 written blog posts, 1 brand-specific implementation such as Google Business profile, pinterest profile establishment, social media profile optimization
COLLABORATION + COMMUNITY ACTIVATION
Starts at $3,000
Starts at $5,000
CAMPAIGN PLANNING
Starts at $4,000
Includes: 3-hour strategy meeting, campaign plan and timeline, with action items stored in project management software.
We'll design a unique, human-first, and memorable brand activation. Your campaign plan will include our phased, multi-channel approach focused on organic customer acquisition and enrollment.
CAMPAIGN execution
Starts at $10,000
Includes: the creation and deployment of all assets and action items in the campaign plan.
Our team will create all assets and complete all action items to see your campaign through. This includes deliverables in the following categories: social media copywriting and graphic design, email copywriting and design, community activation initiatives and assets, thought leadership platform creation and copywriting, stakeholder asset creation, website page copywriting and design, opt in form creation, event planning and logistics, and more. Note: your quote will vary, depending on the scope of your launch plan.
Phase 3 of our Full Stack approach: Optimization.
Projects that are scoped for longer than 8 weeks will also include weekly 30 min status calls.
CRM BUILD
Includes: onboarding workflows for up to 3 offers (inquiry form, proposal template, contract, all emails), offboarding workflows for up to 3 offers (feedback form, all emails), integrations and notifications
Starts at $3,500
PM BUILD
Includes: up to 6 spaces needed for your organization, each with list and doc templates, 3 dashboards of your choosing, up to 3 list automations, integrations and notifications.
Starts at $4,000
Internal operations
Starts at $5,000
team growth
Includes: org chart, team responsibility matrix, up to 3 job descriptions, 3 interviews for each role, onboarding SOP for each role, training checklist for each role, employee handbook template, internal forms such as time off request or reimbursement request, password sharing system, values-base performance reviews
Includes: company mission statement, internal organizational values, operating principles, measurable behaviors, decision-making trees, agile workflow, KPI setting and tracking system, quality standards,
Starts at $5,000
Phase 3 of our Full Stack approach: Optimization.
Projects that are scoped for longer than 8 weeks will also include weekly 30 min status calls.
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
ANNUAL PLANNING
Includes: 2 hour strategy meeting, annual plan broken down by quarter, action items and timeline to implement
Following a strategic meeting in which we'll conduct a retrospective on the previous year, and highlight intentions and focus for the upcoming year, we'll deliver your annual plan in PM software format, complete with 3-4 main objectives, each with 3 sub-goals, measured by KPIs or behaviors. Your annual plan will also include timelined action items.
Starts at $2,000
Phase 4 of our Full Stack approach: Growth.
Projects that are scoped for longer than 8 weeks will also include weekly 30 min status calls.
REVENUE PLANNING
Included: 1 hour strategy call, one year pro-forma
Following a strategy call, our team will create a one year pro-forma, outlining revenue, expenses, and profit for your business in the upcoming year. Note:m we will request access to past financial documents.
Starts at $1,000
Phase 4 of our Full Stack approach: Growth.
Projects that are scoped for longer than 8 weeks will also include weekly 30 min status calls.
PROJECT + BUSINESS MANAGEMENT
Starts at $1,200/MO
Phase 4 of our Full Stack approach: Growth.
Projects that are scoped for longer than 8 weeks will also include weekly 30 min status calls.
expansion planning
Includes: 6 60-minute calls (each with a specific focus surrounding concept, development, validation), business plan deck, implementation plan in PM software format, launch plan.
Growing your business? Maybe you're starting a sister company, expanding your current business into new offerings or target audiences, or entering a new market. We'll make sure it happens with success.
Starts at $8,000
Phase 4 of our Full Stack approach: Growth.
Projects that are scoped for longer than 8 weeks will also include weekly 30 min status calls.
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.
An anchor, advocate, and accelerating force for small businesses around the world, I left a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller.
When I realized there was only so much change I could make from within a container built by someone else, I started Curate Well Co. to help you lead your industry forward and pave new paths to bring others along with you.
Today, Curate Well Co. helps big-impact brands with business strategy, scale-supporting structure, and seamless go-to-market savvy. We care about the details as much as you do, so you can make a difference in the way only you can.
I'm a coffee enthusiast as much as I am a business consultant, consider building spreadsheets an art form, and believe logistics are a love language.