Your industry is broken — operating by an outdated system that isn't actually serving people.
You’re underwhelmed by the options, disappointed by the landscape, and craving a solution.
And now — you have 99 problems.
Because you’re solving the biggest one you can get your hands on — disrupting your industry with a different approach.
You don't have time to execute. Handing you a thorough strategy to implement creates overwhelm.
You outsource execution to other service providers, which creates more work + longer timelines for you.
Unfortunately, you've had negative experiences that ranged from underwhelming to totally unacceptable.
You don't want to have to start over, sharing the backstory with another person, just to get caught up.
You're already dreading the next time you have to onboard someone new, and give them enough time to start making an impact.
You're sick of always juggling 3-4 providers at a time. Playing middle-person leaves you feeling fatigued and frustrated.
70% of customers say connected processes — such as seamless handoffs or contextualized engagement based on earlier interactions — are very important to winning their business. (Salesforce)
An established relationship built on mutual trust makes your life easier. We get re-hired for new projects often.
Modular support across needs means we are already intimately familiar with your business from past work.
We were founders first, which means we do things through a strategic lens (not just drag/drop).
We know it's hard to tell if someone is going to do a great job. We aim to eliminate your need to hire other providers.
Outsourcing to a new provider for every project means integrating into infrastructure (again), and briefing a new team (again).
Executors usually aren't executives — and sometimes miss bigger implications + opportunities.
Fewer external partners means better IP protection (for both of us) and repeat business (for both of us).
You could handle it in-house. But if you had the bandwidth for that you wouldn't have made it this far.
From brand identity and graphic design, to copywriting and website design and development, to content creation, our creative team is ready to bring your ideas to life.
Whether you're looking to build out your CRM with custom workflows and automations, or design your Project Management platform to work for you and your team, our Operations implementors can design the system of your dreams
We'll establish your thought leadership platform, set you up for success with pitching and positioning, and help you enroll stakeholders of all types into your mission through key assets and implementations.
Campaign planning, go-to market strategy and execution, activation events, and releases. Whether you're launching a podcast, publishing a book, evolving and expanding, or looking for project management support, we'll make sure your next campaign is a success.
"I always joke that [Pia] was the first employee I hired in my business because at this time last year we spent MONTHS getting my systems, processes, and everything down — she helped me find so much organization in my business! I am in the process of bringing on my new executive assistant and having all of this built out and used for the past year 1. helps me feel so much more confident in my practices and 2. is incredibly helpful at keeping a smooth transition as they begin taking over certain aspects of my business! Very grateful for the energy, effort, and vision that Pia has and how she created that for me in my business — and in a way I feel empowered to replicate and continue!"
"Curate Well Co. has been an integral part of Global Recruiters of Denver's success through Pia's strategy driven business coaching, sharing her branding expertise, and guiding our database build out. Pia's thorough communication, transparency, and curated approach has made her an invaluable partner."
"Now I have clear messaging, brand pillars, and a content strategy for my social media. Since using the new brand messaging I have already noticed more engagement in social media and have gotten opportunities for speaking engagements and workshops. I now know more about my perspective clients than I did before. I can express exactly what we do and how we do it."
If you're looking for both a strategic partner to serve as your fractional co-founder and a Full Stack Implementation team to help with everything from copywriting and design, to operations, to campaign planning and GTM strategy — look no further.
Think of our retainer like this: the CWco. team becomes your team, supporting your business across functions to create an integrated business that helps bring your solution to market at scale.
You can hire Pia + the CWco. Full Stack team on retainer. We don't bill by the hour — you can pay a recurring flat fee or 'run a tab' with invoices paid at the end of the month.
All Full Stack retainer packages are custom-curated per client.
BRAND IDENTITY DESIGN
Includes: logo, secondary logo, mark/icon, color palette, font suite
Following a branding questionnaire and kickoff call, our design team will create a brand direction for review and feedback. We'll integrate your feedback to create a brand identity. After one round of revisions, we'll finalize your branding and hand off final assets! Additional revisions and other custom graphics such as social templates, canvas designs can be added at additional cost.
Starts at $3,000
brand messaging
We'll craft core brand messaging that calls people in. Includes: brand story, brand pillars, two manifestos, bio, origin story.
Starts at $3,000
CUSTOM DESIGN — DIGITAL
Asset design including: pitch decks, welcome packets, proposals, ebooks, social media templates, social media graphics
*must have and be able to provide: logo files in multiple colors, hex codes for color palette, font files
CUSTOM DESIGN — physical
Asset design including: business cards, product packaging, signage, merchandise (ex: mugs), apparel (ex: hats, tshirts), branded value-adders (ex: matches, stickers, coasters)
*must have and be able to provide: logo files in multiple colors, hex codes for color palette, font files
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $1,000
Starts at $800
website copy v1
We'll write (or re-write) your website copy including: home page, about page, services page, one sales page. Additional sales pages and other pages can be completed at additional cost.
*must have and be able to provide: ideal client profile, brand voice + tone guide, brand messaging
website copy v2
We'll write (or re-write) your website copy including: home page, about page, services page, one sales page. We'll also create your ideal client profile, brand voice + tone guide, and full brand messaging including: brand story, two manifestos, bio, origin story, brand pillars, tagline. Additional sales pages and other pages can be completed at additional cost.
We'll write your email sequences. Pricing is per email sequence. Sequences can include: welcome, sales/upsell/nurture, cart abandoned, winback, and more.
ASSET
We'll write they copy for a key asset such as: single sales page, free resource, ebook, welcome packet, proposal, promotional materials, case studies.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
MONTHLY CONTENT: BLOG, social, newsletter
We'll ghost-write your blog posts, social media captions, newsletter emails, and any other recurring content you produce on a monthly basis. Pricing depends on volume.
QUICK TURN COPY PROJECT
We'll strategize your brand direction, revamp your brand messaging, and copywrite one large asset (examples: website, ebook, email sequence) — in 48 hours.
*must have and be able to provide: ideal client profile
Starts at $4,000
Starts at $6,500
Starts at $7,500
Starts at $2,400
Starts at $1,500
Starts at $1,500/mo, 3-mo min, depends on assets and volume
website DESIGN + development — full
Let our design + development team design your website for squarespace, showit, elementor, shopify, or webflow. Includes: home page, about page, services page, up to 3 additional pages, and ancillary items such as pop ups, footers, cursor design. Additional pages can be added for design and development at additional cost.
*must have and be able to provide: full website copy and high quality professional imagery for all pages being designed and developed
website DESIGN + development — updates
If you already have an existing site that's looking for some love, our design + development team can make upgrades. Whether you want to integrate new images, fonts, or colors, improve you user experience, or update just a page or two, we can offer your site a facelift without a full re-do.
*must have and be able to provide: font files, color hex codes, images
Starts at $5,000
Starts at $1,500, depends on scope of changes
PHOTOSHOOT PLANNING
We'll help you plan for a photoshoot that will produce scroll-stopping photos unique to you and your brand. Includes: location selection(s), inspiration board, shot list with cues, run of show, model selection(s) and coordination, creation of lookbook.
PHOTOSHOOT on-set creative direction
In addition to helping you plan for your shoot (see above), we'll creative-direct your shoot on set, working with your photographer at your desired location to ensure every shot you want is captured. From fixing flyaway hairs, to giving posture cues to avoid unflattering captures, to positioning talent, to suggesting unplannedfor shots that will make all the difference — we'll be an (experienced) second hand to make sure your shoot produces the assets you need.
COMPLETE PHOTO PACKAGE [incl. photographer]
Photoshoot planning and creative direction, plus we'll provide the photographer. We'll plan, travel, and execute as a team to get the shots no one else can.
Starts at $2,500
Starts at $3,200 + travel expenses for half-day shoot
Starts at $6,000 + travel expenses for half-day shoot
Whether you're looking to build out your CRM with custom workflows and automations, or design your Project Management platform to work for you and your team, our Operations implementors can design the system of your dreams
CRM BUILD
Includes: 3 onboarding workflows and all its components, 3 offboarding workflows and all its components, loom library
We'll build out your CRM, customize its settings and features to you and your business, and create automated workflows for a high-touch client experience. Our preferred CRM is Dubsado.
CRM CUSTOMIZATION
If your CRM workflows are already built, but you're looking to make them more aesthetically aligned and on-brand, and improve the user experience, our development team can write custom code for a wow-worthy client journey.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $3,000
Starts at $200/page, min 5 pages
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
PM BUILD
Includes: 2 standard spaces with their components, 3 custom spaces with their components, team dashboard, 3 additional dashboards
We'll build out your project management system, customize its settings and features to you and your business, and create automated workflows for more efficient processes. Our PM of choice is ClickUp.
PM MAINTENANCE
If your project management system is already built, but you're looking to clean it up, automate it, add new elements and areas, or otherwise make it more dynamic, functional, and customized to your business' needs in order to match how your company has grown and support your team in being more efficient.
Starts at $4,000
Starts at $1,500
INFRASTRUCTURE BUILD
Big business growth requires scaffolding in order to sustain. If you're drastically changing your business, growing your team, adding a new branch of your business or altering your internal ecosystem in order to meet demand, we'll help you build. From hiring processes, training materials, team resources and documentation — to operational playbooks, SOPs, communication channels, and expectations, to CRM and PM builds as necessary — we've done it all before and get you up and running fuller and faster.
Examples include: hiring an internal team, adding a sub-brand to your brand ecosystem, expanding your brand into new formats such as a b/m space.
Starts at $15,000
SHORT TERM
If you're looking for a dedicated product manager to ensure your project stays on track, responsible parties deliver, and assets are getting out the door on time, this is for you. We'll be your product lead through it's development and entry to market, ensuring that all parties are communicating continuously and thoroughly.
ONGOING
If you're looking for a dedicated product manager to oversee the continuous improvement of, long term success of, and maintenance operations of one of your major revenue streams / offerings / initiatives, we'll make sure that you can move onto the next big project without worrying about this one. We'll continue to engage team members and stakeholders, refine workflows and processes, and manage this area of your business.
Starts at $2,000/mo
Starts at $1,500/mo, 6-mo min
WE'LL TURN YOUR BUSINESS AGILE
The Agile Methodology is the backbone of efficient, flexible, and community-driven businesses. If you're interested in adopting the agile methodology across all departments of your business to increase cross-functional collaboration, integrate customer feedback quickly for fast growth, and keep your team working together towards deadlines and deliverables, we can help.
This offering is a combination of Consulting and Configuration, resulting in a phased and guided overhaul of your processes, platforms, and people operatios.
Starts at $10,000
ONLY OUR FULL STACK RETAINER CLIENT RECEIVE WEEKLY VA AND OBM SUPPORT FROM OUR TEAM. IF YOU'RE LOOKING FOR A VA OR OBM AND YOU ARE NOT A RETAINER CLIENT OF CWco., we have a trusted partner we refer to. reach out and let us know, and we'll make a connection
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
We'll establish your thought leadership platform, set you up for success with pitching and positioning, and help you enroll stakeholders of all types into your mission through key assets and implementations.
THOUGHT LEADERSHIP STRATEGY
Includes: ICA, brand messaging, content strategy, media kit, speaker's page, website update
We'll establish your thought leadership platform and craft a multi-channel strategy to share your message in a way that calls your community in. Our approach will focus on creating togetherness and belonging around a central idea and core culture, and producing a specific, intended outcome.
Starts at $12,000
PODCAST CREATION + LAUNCH
Includes: podcast name, description, tagline, cover art, intro and outro scripts; guest, episode, and show notes templates, social media promotion templates, hosting setup, guest coordination workflow, episode queue, launch plan, launch assets, launch execution.
Our team will help you create everything you need to launch your podcast, craft and execute a launch plan, and set you up for success with templates for production.
PODCAST PRODUCTION, PROMOTION + PM
We'll manage your episode production queue, handle all production and editing, coordinate with guest speakers, prepare promotional materials. Only available to podcasts the CWco. team has helped to create and launch.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $10,000
Starts at $1,500/mo
PITCH PREPARATION
We'll prepare your pitch. We'll take you through developing your idea, strategically positioning your offering, and crafting messaging that compels. You'll receive a questions bank for market research, advice, discovery, competition analysis. We'll conduct a landscape and icon analysis, and identify strategic opportunities to further set your concept apart.
PITCH DECK CREATION
We'll copywrite and design your pitch deck to bring your idea to life. You'll walk away with a ready-to-use pitch deck.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Ad hoc business expansion support
From preparing financials and a business plan, to supporting you in entering a new market or business model, we'll support your expansion.
Starts at $2,000
Starts at $1,500
Starts at $800
brand messaging
We'll craft core brand messaging that calls people in. Includes: brand story, brand pillars, two manifestos, bio, origin story.
OPPORTUNITY IDENTIFYING
We'll analyze your business for marketing, expansion, and differentiating opportunities. Includes: audit of your assets, list of market research questions, landscape and icon analysis, value positioning, and strategic opportunity ideas*must have and be able to provide: font files, color hex codes, images
Starts at $3,000
Starts at $1,000
Offerings adapted for mobile. For a full list of our services, please visit our website on a computer.
Campaign planning, go-to market strategy and execution, activation events, and releases. Whether you're launching a podcast, publishing a book, evolving and expanding, or looking for project management support, we'll make sure your next campaign is a success.
CAMPAIGN PLANNING
We'll strategize, plan, execute, and manage a targeted campaign. From setting goals, to crafting a multidimensional strategy, to creating all necessary assets and ensuring the campaign is executed seamlessly, our team will help you meet your goals. Campaign Planning is great for social impact initiatives, seasonal fundraising efforts, sales, and other short-timeline, high-yield initiatives.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $4,000
GO TO MARKET STRATEGY
Whether you're opening a brick/mortar business, launching your first product, or entering a new market with brand affinity, we'll help you navigate uncertain waters with grace and forethought.
GO TO MARKET EXECUTION
Planning launch parties and grand openings, ensuring your space is set up for your first day of business, or brining your community along on social media behind the scenes is easier when you do it with someone who knows what to look out for, has templates ready to go, and can pull from experience across industries to create a one of a kind experience.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $4,000
Starts at $10,000
activation event
Let us plan your launch party, soft or grand opening, influencer event, pop up, fundraiser, conference, or community engagement.
DON'T SEE WHAT YOU WANT LISTED? REACH OUT! CHANCES ARE, WE CAN MAKE IT HAPPEN.
Starts at $3,000
release planning
Whether you're releasing a book, launching a podcast, or getting ready for a TEDTalk to come out, we'll make sure your community is growing and supported in taking the action you want them to take. We'll ensure your digital footprint is ready for an increase in traffic, and that the launch of your new initiative is executed smoothly.
Starts at $4,000
We offer fractional services — from modular creative execution to full stack support — to help you change narratives and redefine norms.
Download our Capabilities Deck below:
From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.
An anchor, advocate, and accelerating force for small businesses around the world, I left a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller.
When I realized there was only so much change I could make from within a container built by someone else, I started Curate Well Co. to help you lead your industry forward and pave new paths to bring others along with you.
Today, Curate Well Co. helps big-impact brands with business strategy, scale-supporting structure, and seamless go-to-market savvy. We care about the details as much as you do, so you can make a difference in the way only you can.
I'm a coffee enthusiast as much as I am a business consultant, consider building spreadsheets an art form, and believe logistics are a love language.