Pia's Story

I’m Pia beck, Ceo of curate well co.

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can. 

A lifelong quest to belong landed me in the tech and startup world: 60+ hour weeks in People Operations where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to honor human interactions. It was the career I always wanted: working closely with c-suite leaders to craft intuitive systems that could be implemented in a replicable way, within companies creating innovative and inviting solutions to contemporary problems.

I’d hit the height of my career goals. Through scrappy solutions and the thrill of creating things that didn’t exist before me, I thrived when given the chance to build fuller and faster: to add process, structure, and function, transforming a simple idea into a complex, living system. I didn’t know it then, but it was the perfect training ground for what I add to you and your team, today. 

I felt proud of my work: bringing half-baked big picture visions to fruition, teams swelling from 0 to 150 people and standards set for the first time, but the real Pia was fading as my worth tethered to my work, my wins lost their meaning, and more often than not — I felt deeply alone.

I dialed in details that others didn’t see to craft felt experiences that weren’t always named. I built sexy logistics and structures that operated seamlessly, but were outside the awareness of most of the company. I bridged feedback between parties, fielding needs from all perspectives.

By 3pm on Friday my brain was barely functional, and I didn’t feel like I’d made a real difference in a way that actually mattered to me.

As I sat in a virtual meeting room alone, stood up for not the first time and feeling wholly unconsidered, I thought about what matters when it comes to impactful work. About the art of connecting a person, a process, and a product to create a Full Stack solution. I realized there was only so much change I could make from within a container built by someone else. 

So I started Curate Well Co. I combined the tools I cultivated for myself to scale teams, concepts I learned from top tech talent, and my natural inclination to consider every detail, care deeply, and shift culture — to build the Full Stack approach Curate Well Co. is known for and apply it to leaders like you who want to build a brand and business bigger than you.

As your Full Stack team we create structures that support your scale, and shepherd you and your brand to market in a stand-out way, so you can shape narratives and redefine norms. 

We help you meet your customers’ needs, refine company operations, and deliver captivating consumer experiences, because we believe your industry is calling for something different — and you are it. 

Movements don’t happen by mistake. They swell with a diligence to details and intimate attention that makes every person feel considered. 

With female-identifying leaders like you at the helm of high growth businesses, you are going to shape culture as you answer the call for contemporary, consumer-centric companies.