Pia's story

I’m Pia Beck, CEO of Curate Well Co. and your Chief Strategy Officer. 

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can. 

My story starts in the tech and startup world: 60+ hour weeks spent sprinting toward big goals, with a lean team of people willing to get their hands dirty to reach them. 

It was the perfect training ground for what I add to you and your team, today. 

Through scrappy solutions and the thrill of meeting milestones, I thrived when given the chance to create: to see the big picture and add process, structure, and function, transforming a simple idea into a complex, living system. 

I took pride in the impact I created with little resources and less time: teams swelling from 0 to 150 people; infrastructures built to hit goals faster and fuller; and standards set for the first time. 

As a high achiever, success to me was never defined by the accolades or praise, but by the change I could cause along the way. 

However, there’s only so much change one can make from within a container built by someone else.

And so, I set out to build my own business from the ground up, and to do what I’ve always been great at — being organized AF, grounding the big vision in the details, and creating intuitive systems that can be implemented in a replicable way.

Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you — 

— those here to change the narrative and be THE FIRST at what you do. 

As your Chief Strategy Officer, I am here to get in the weeds with you: to add structure and business strategy to your deep expertise so you can show up as the leader you are, set a new standard in your industry, and deliver your work to more people in a meaningful way. 

Let’s get to work.