Curate Well Co. is a consulting and community platform for impact-driven innovators and entrepreneurs, who want to catalyze community, build culture, set a new standard, and scale intentionally. 

BUILD A BRAND THAT'S BIGGER THAN YOU

ABOUT

Work with me

Who we serve

We’re an anchor for smart decision makers
who want to grow without sacrificing the details.

We’re a soapbox for revolutionaries
who want to tell a different narrative.

We’re an advocate for deep carers who value people over profit.

We’re a bridge for big visionaries
who want to put process behind their purpose.

We’re a safe-haven for real women who want to change the world without wearing makeup.

a powerful woman — a real woman
A catalyst for transforming the world around you

Uncompromising who you uniquely are to be successful
Unwilling to sacrifice practicality in the pursuit of possibility
Using your intrinsic abilities to create an immense vision
Boldly taking aligned action to pave new paths for others to step into
Harnessing the power of your innate emotional intelligence
Leading with compassion — people are the heartbeat of everything you do

YOU ARE

You won’t find copy-and-paste strategies around here but you will find systems that honor the really human elements of your business. 

You won’t hear us telling you that you have to do a massive live launch to be successful but you will hear us talk about our data-backed approach to amplifying your impact.

You won't see us glorifying the "hustle" culture but you will see us empowering you to take aligned action towards your ambitious goals.

What makes us different

Because if you’re going to reach 1 million women, 

you’re going to need a different approach —One that's

OUR VALUES

Integrity

We say what we mean and we mean what we say — we are reliable, consistent, and predictable. We are deeply trusted and give to one another — we are open, honest, and vulnerable.  

OUR VALUES

Excellence

We full-ass things. We’re disciplined (not perfectionists) yet thorough and thoughtful, elevating every experience and everyone around us. 

OUR VALUES

Leadership

We’re resourceful AF and are always figuring it out. We don't want you to "follow" us —we're paving the path forward and bringing you with us so that you can lead your own life.

OUR VALUES

Logistics

We believe that details are driven by data and that spreadsheets are sexy. We integrate feedback. We constantly strive to iterate and improve.

OUR VALUES

Ease

We operate our business friction-free, not effort-free. We meet big-ass goals while taking time for leisure and luxury. 

OUR VALUES

Authenticity

We believe powerful women are also real women — and we can change the world without wearing makeup. We love people and tell them the truth. We believe there is something good in every person — and we seek to identify it and wildly celebrate it.

OUR VALUES

Community

We connect genuinely and listen generously. We open doors for connection, and hold space for contribution.

OUR VALUES

Generosity

We support wholeheartedly and give a hand without hesitation. We leave others better, always.

What they're saying

"Pia is super quick at taking your thoughts and re-writing them to become easily digestible. She's excellent at organizing and creating systems and processes. Because of all of the processes Pia has helped me put into place, I finally feel organized in my business and ready to start taking on clients! I struggled with getting my *shit* together for over a year and now I have direction!"

-Ashley, Owner of Awakening Spaces

finally feel organized in my business

Hey, I’m Pia!

CEO of Curate Well Co. — 

My bio reads: Business consultant and Chief Strategy Officer to our clients. Coffee snob (addict?), believes logistics are a love language, considers building spreadsheets an art form, happiest with the sun on her face.

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can. 

My story starts in the tech and startup world: 60+ hour weeks spent sprinting toward big goals, with a lean team of people willing to get their hands dirty to reach them.

I set out to build my own business from the ground up, and to do what I’ve always been great at — being organized AF, grounding the big vision in the details, and creating intuitive systems that can be implemented in a replicable way.

Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you — those here to change the narrative and be THE FIRST at what you do. 

Through strategy and structure, custom-curated solutions, and the resources you need to access the right opportunity and extend your reach, we’ll partner with you to execute your vision with ease so you can impact hundreds of thousands of lives.

Meet the CEO

Let me introduce myself

Pia's story

I’m Pia Beck, CEO of Curate Well Co. and your Chief Strategy Officer. 

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can. 

My story starts in the tech and startup world: 60+ hour weeks spent sprinting toward big goals, with a lean team of people willing to get their hands dirty to reach them. 

It was the perfect training ground for what I add to you and your team, today. 

Through scrappy solutions and the thrill of meeting milestones, I thrived when given the chance to create: to see the big picture and add process, structure, and function, transforming a simple idea into a complex, living system. 

I took pride in the impact I created with little resources and less time: teams swelling from 0 to 150 people; infrastructures built to hit goals faster and fuller; and standards set for the first time. 

As a high achiever, success to me was never defined by the accolades or praise, but by the change I could cause along the way. 


However, there’s only so much change one can make from within a container built by someone else.

Curate well co. in the press

And so, I set out to build my own business from the ground up, and to do what I’ve always been great at — being organized AF, grounding the big vision in the details, and creating intuitive systems that can be implemented in a replicable way.

Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you — 

— those here to change the narrative and be THE FIRST at what you do. 

As your Chief Strategy Officer, I am here to get in the weeds with you: to add structure and business strategy to your deep expertise so you can show up as the leader you are, set a new standard in your industry, and deliver your work to more people in a meaningful way. 

Let’s get to work. 

What they're saying

"Working with Pia was the best investment I've made in my business. She had an actionable solution for every problem I came to her with. She helped me find the clarity I needed, the strategy I was craving and the sustainability I had been working towards. I'm so grateful for this partnership and cannot recommend it enough. It was worth every penny and I'm thrilled to continue to put all we've done to use."

- Kelley, Owner of Root to Rise 

best investment i've made in my business

A bit about me

Fun Facts

.01

I’m an enneagram 1 with strong 3 tendencies as well (always refining)

.02

Coffee is my love language — 99% of the time you can find me sipping a cup of strong coffee with homemade nut milk

.03

You will never catch me in a pantsuit — I’ve given some of my best presentations barefoot on a stage

.04

I feel most alive when I get to flex my creativity and execute on my vision as a way of giving back and supporting people

What they're saying

"Pia is really great at asking questions to draw information out of your head that can be hard to see for yourself. Her blend of educating, coaching & challenging is super unique and then top it off with all those spreadsheets & resources and it's truly one of a kind."

- Shenna, Owner of Make One Day Happen

TRULY ONE OF A KIND

What they're saying

"I think what is unique about Pia and Curate Well Co is the momentum I felt while being apart of this program. I think Pia has the gift of pushing past blocks and getting things done. This was invaluable to me during my beginning stages of starting a business."

- Leila, Therapist

PUSH PAST BLOCKS

Belonging, inclusion, and
diversity at Curate Well Co.

CREATING A CULTURE OF

We understand every single client and community member brings a unique and diverse perspective and life experience to the table. We believe that each individual’s unique background and abilities are vital to our community. We work to attract, develop, engage, advance, and retain ambitious individuals, while fostering an open, inclusive culture where everyone can thrive and each person can contribute to the workability of the relationship.

With the inclusion of all these diverse experiences and ideas, we are able to embrace all backgrounds and people as we challenge what’s possible, lead through innovation, and empower each individual to lean into what they’re excellent at.

There’s no “in” circle here — you are a contribution. Which means that no matter your gender, race, ethnicity, sexual orientation, religion, age or disability — you belong here.

What they're saying

"Investing in working with Pia 1x1 has been one of the most important decisions of my year. When I first signed up to work with Pia, I didn’t realize it would have this much of an impact on my career. Pia has changed the game for my business this year, thank you thank you Pia."

- Amy, Owner of True Core Health, Therapist

CHANGED THE GAME FOR MY BUSINESS

Free download

Annual Planning Spreadsheet

Get out from under the pile of sticky notes you’re drowning in and plan your most impactful and profitable year yet with a spreadsheet you and your team can refer back to throughout the year.