Here to provide unique-to-you business strategy, create structures that support your scale, and shepherd you and your brand to market in a stand-out way.
We are Curate Well Co. — your full stack team
We help you meet your customers’ needs, refine company operations, and deliver captivating consumer experiences — so you can leave a legacy that outlasts this year’s trends.
WE KNOW MEANINGFUL IMPACT IS MADE IN INCREMENTAL STEPS, AND THAT LEADERSHIP WILL BE YOUR BIGGEST DIFFERENTIATOR AS YOU REDEFINE YOUR INDUSTRY.
We’ll obsess over the details as much as you do, so you can make the difference in the way only you can.
meant to change culture through your meaningful work
You’re a powerful leader
Uncompromising in your pursuit of what could be and how that problem could be solved.
Positioned to expand your business and brand, and primed with overflowing ideas based on where you’ve been and who you are.
You traded up from an impressive portfolio to pave a new path for others to step into. Aware of others, you wade past surface level to effect deeper change — starting with yourself.
You see people for who they are, not what they can do for you, and lead values-first with vulnerability and consideration.
You’re a catalyst for contemporary solutions to outdated problems. The work you do will cascade and change the world around you.
Curate Well Co. is consulting + community for impact-driven leaders
We are a safe place to iterate with intention and expand your scope.
We hold space for your big business ideas and facilitate a container for you to create with integrity.
We won’t water down the complexities of the problems you are here to solve but we will listen generously to intuit solutions together.
You won’t hear us telling you to build an audience with your authority but we will help you be the leader you’re already equipped to be to move your industry forward.
We won’t tell you that building a business is easy but we will host the conversations you’re missing everywhere else — to honor your effort and help you take action, friction-free.
To build a business and a brand bigger than you
Because if you’re going to shape narratives and redefine norms in an industry desperately calling for something different you’re going to need a curated approach — one that’s
Sticky
disruptive
genuine
relatable
intentional
Tending your idea to market takes a full stack approach: top-to-bottom implementation, where each layer of the solution — from person to process to product — is treated as part of a whole.
Trading Trends For Timelessness
Movements don’t happen by mistake. They swell with a diligence to details and intimate attention that makes every person feel considered.
Impact Cascades with Intention at Every Interaction
At the heart of consumer behavior is the desire to belong. Community embedded at the center of your business generates connection, disruption, and mass adoption faster and fuller than we can alone.
Open-Source Community As The Future of Business
What’ll stay: a friction-free solution that honors human interactions and outlasts this year’s trends.
Together, we’ll abstract what’s unnecessary to hone in on what matters.
01 / 08
We say what we mean and we mean what we say — we are reliable, consistent, and predictable. We are deeply trusted and give to one another — we are open, honest, and vulnerable.
Integrity
02 / 08
We full-ass things. We’re disciplined (not perfectionists) yet thorough and thoughtful, elevating every experience and everyone around us.
Excellence
03 / 08
We’re resourceful AF and are always figuring it out. We don't want you to "follow" us —we're paving the path forward and bringing you with us so that you can lead your own life.
Leadership
04 / 08
We believe that details are driven by data and that spreadsheets are sexy. We integrate feedback. We constantly strive to iterate and improve.
Logistics
05 / 08
We operate our business friction-free, not effort-free. We meet big-ass goals while taking time for leisure and luxury.
Ease
06 / 08
We believe powerful women are also real women — and we can change the world without wearing makeup. We love people and tell them the truth. We believe there is something good in every person — and we seek to identify it and wildly celebrate it.
Authenticity
07 / 08
We connect genuinely and listen generously. We open doors for connection, and hold space for contribution.
Community
08 / 08
We support wholeheartedly and give a hand without hesitation. We leave others better, always.
Generosity
Tools we love
Our recommended tools for scaling your business with intention
These are affiliate links, meaning that we earn a small commission if you purchase using our link or code. We only ever recommend products we use ourselves (and love enough to tell you about them) at CWco, and we appreciate your support!
ClickUp
The productivity tool we use to mange people, projects large and small, and everything in between!
For 15% off your first year use discount code: CURATEWELL15
Learn more
Kartra
Kartra is our favorite-all-in-one hosting platform for digital content. Email marketing, landing and sales pages, and membership or course hosting — all in one place.
Learn more
THE ARTISTS' LAWYER
Protect yourself and your clients with our trusted source for ready-to-go contract templates and business tools.
Use discount code: CURATE
Learn more
What Clients Are Saying
KELLEY, OWNER OF ROOT TO RISE
"Working with Pia was the best investment I've made in my business. She had an actionable solution for every problem I came to her with. She helped me find the clarity I needed, the strategy I was craving and the sustainability I had been working towards. I'm so grateful for this partnership and cannot recommend it enough. It was worth every penny and I'm thrilled to continue to put all we've done to use."
“Best investment I've made in my business.”
03
01
GIULIA, OWNER OF PRISM BY GIULES
"In a time of copy-paste, girlboss instagram hustle overload, it’s nice to be reminded that intentionality and agency are the sustainable drivers for your business."
“No girlboss instagram hustle overload.”
03
02
SHENNA, OWNER OF MAKE ONE DAY HAPPEN
"Pia is really great at asking questions to draw information out of your head that can be hard to see for yourself. Her blend of educating, coaching & challenging is super unique and then top it off with all those spreadsheets & resources and it's truly one of a kind."
“TRULY ONE OF A KIND.”
03
03
CEO of curate well co.
Hey, I’m Pia!
My bio reads: Business consultant, coffee enthusiast, believes logistics are a love language, considers building spreadsheets an art form.
I'm an anchor, advocate, and accelerating force for women (identifying)-owned small businesses around the world. After a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, I realized there was only so much change I could make from within a container built by someone else, so I started Curate Well Co.
Through business strategy, scale-supporting structure, and seamless go-to-market savvy, my role is to care about the details as much as you do, so you can make a difference in the way only you can.
From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.
Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you — those here to change the narrative and be the first at what you do.
Pia's Story
I’m Pia beck, Ceo of curate well co.
I’m here to care about the details as much as you do, so you can make the difference through your work like only you can.
A lifelong quest to belong landed me in the tech and startup world: 60+ hour weeks in People Operations where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to honor human interactions. It was the career I always wanted: working closely with c-suite leaders to craft intuitive systems that could be implemented in a replicable way, within companies creating innovative and inviting solutions to contemporary problems.
I’d hit the height of my career goals. Through scrappy solutions and the thrill of creating things that didn’t exist before me, I thrived when given the chance to build fuller and faster: to add process, structure, and function, transforming a simple idea into a complex, living system. I didn’t know it then, but it was the perfect training ground for what I add to you and your team, today.
I felt proud of my work: bringing half-baked big picture visions to fruition, teams swelling from 0 to 150 people and standards set for the first time, but the real Pia was fading as my worth tethered to my work, my wins lost their meaning, and more often than not — I felt deeply alone.
I dialed in details that others didn’t see to craft felt experiences that weren’t always named. I built sexy logistics and structures that operated seamlessly, but were outside the awareness of most of the company. I bridged feedback between parties, fielding needs from all perspectives.
By 3pm on Friday my brain was barely functional, and I didn’t feel like I’d made a real difference in a way that actually mattered to me.
As I sat in a virtual meeting room alone, stood up for not the first time and feeling wholly unconsidered, I thought about what matters when it comes to impactful work. About the art of connecting a person, a process, and a product to create a Full Stack solution. I realized there was only so much change I could make from within a container built by someone else.
So I started Curate Well Co. I combined the tools I cultivated for myself to scale teams, concepts I learned from top tech talent, and my natural inclination to consider every detail, care deeply, and shift culture — to build the Full Stack approach Curate Well Co. is known for and apply it to leaders like you who want to build a brand and business bigger than you.
As your Full Stack team we create structures that support your scale, and shepherd you and your brand to market in a stand-out way, so you can shape narratives and redefine norms.
We help you meet your customers’ needs, refine company operations, and deliver captivating consumer experiences, because we believe your industry is calling for something different — and you are it.
Movements don’t happen by mistake. They swell with a diligence to details and intimate attention that makes every person feel considered.
With female-identifying leaders like you at the helm of high growth businesses, you are going to shape culture as you answer the call for contemporary, consumer-centric companies.
01 / 05
I’m an Enneagram Type 1, which is the reformer. I believe deeply in people, see possibility, and am in the pursuit of making things better, always.
02 / 05
Coffee is my love language. Find me sipping a cup with homemade nut milk. The stronger the better, and best enjoyed in a beautiful coffee shop, with a close friend and lots of laughter. Killer playlist a bonus.
03 / 05
I believe women can change the world without wearing makeup. You'll never catch me in a pantsuit — in fact, I’ve given some of my best presentations barefoot.
04 / 05
I feel most alive when I get to bring a half-baked vision to life — creating something from nothing. Seeing you successful because you get to deliver your expertise to the world better, and to more people, with processes, SOPs, and spreadsheets to boot, is what makes me happy.
05 / 05
I care deeply. Most people think I'm a left-brained, driven, Type A person. Which is all true! What most people don't know is that I feel deeply, I'm very intuitive and observational, and I love to partner with people to share responsibility.
LEARN MORE
Sustained support from Curate Well Co in the most curated experience — from the content covered, to the community you get to be a part of, to the experts we bring in, and the virtual and in-person experience you’ll have.
MEMBERSHIP
INTENSIVE
VIRTUAL VIP DAY
IRL IMMERSION
CURATE COHORT
MEMBERSHIP
INTENSIVE
VIRTUAL VIP DAY
CURATE COHORT
LEARN MORE
Join Pia and the Curate team in Santa Barbara, CA for a curated experience centered around deep business strategy with a dose of caring for you as a leader. Think of this as your team offsite — better when done outside of your office.
IRL IMMERSION
MEMBERSHIP
INTENSIVE
IRL IMMERSION
CURATE COHORT
LEARN MORE
Your Virtual VIP Day includes done with you creation in a specific area of your business that will leave you with a start-to-finish strategy that you can implement right away (no week by week action items, and having to block off time every week to get it done).
VIRTUAL VIP DAY
MEMBERSHIP
VIRTUAL VIP DAY
IRL IMMERSION
CURATE COHORT
LEARN MORE
An efficient strategy call that will leave you with immediately implementable actions in a specific area of your business. You’ll, quite literally, get more done in 90 minutes than you likely have in a whole year in your business. This is a get-straight-to-business container.
INTENSIVE
INTENSIVE
VIRTUAL VIP DAY
IRL IMMERSION
CURATE COHORT
LEARN MORE
An annual membership to help you make new connections, engage in meaningful conversations, collaborate often, and grow your community with likeminded peers.
MEMBERSHIP
Work with us
Be part of the conversation — join Chit Chat, our free weekly text
Chit Chat, by Curate Well Co.
We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.
So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you. Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.
Every Wednesday at noon (PT) you’ll receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co.
Meet the team
TAYLOR SLAUSON
COMMUNITY MANAGER
FAVORITE THING ABOUT CWCO.
We're working towards something greater than ourselves, and we hold space for people to feel included.
Taylor is the kindness and calmness behind our community and client support. You can find her moderating meaningful conversations in our membership, responding to all your comments on social media, managing requests in our inbox, and otherwise making sure our community is always served with consideration.
LEXI WEIGL
OPS COORDINATOR
FAVORITE THING ABOUT CWCO.
Instead of looking at problems with settled-for solutions, CWco. rises, evaluates the landscape, and comes back with a much bigger idea.
With a background in business administration, marketing, and entrepreneurship, Lexi handles #allthethings. From making sure our systems flow smoothly from one team member to the next, to documenting processes with a sharp eye for detail, she makes sure nothing falls through the cracks.
EMMA VERTOLLI
COMMUNITY COORDINATOR
FAVORITE THING ABOUT CWCO.
The effortless balance between logistics and the human element. Oh… and have you seen the spreadsheets?
Emma hails from a communications and marketing background, with a deep love for networking and connection. A veteran of CWco. programming, she now helps manage our clients' communities and memberships, beautifully combining her project management and connective skills to help them generate community.
OPERATIONS
COMMUNITY
SALES + MARKETING
CREATIVE
MARIYA LEONA
CREATIVE CONTRIBUTOR
CWco. feels like a home in my heart because of the values held. The messaging and aesthetics give me a feeling of calm and ease.
FAVORITE THING ABOUT CWCO.
Mariya is a multidisciplinary designer who creates experiences and touch-points that inspire deep connections. Mariya has spent the past 8 years working at the intersection of building community, improving customer experiences, and content creation. She believes that the most magnetic brands lead with community, storytelling, and intentional design.
KIM TRADEWELL
PODCAST PRODUCER
After the first episode, I have already pulled a quote for my personal notes and looking forward to working on future episodes!
Kim loves the art of storytelling in all forms. Visuals will always be important, but the power of hearing someone's voice, to be able to feel their struggles and triumphs is key. She helps leaders be seen and heard through leveraging their voice in a unique way that is intentional and value-driven. She's the mixing and mastery behind our podcast, Curate Conversations.
JULIA PICCOLI
SALES + MARKETING COORDINATOR
CWco. has a drive and passion for results, and creating connected communities!
FAVORITE THING ABOUT CWCO.
FAVORITE THING ABOUT CWCO.
Obsessed with all things social media, marketing, and community building, Julia is a Virgo sun, moon, Scorpio rising and 2w3 enneagram. Find her building our funnels, managing strategic marketing channels, and growing our digital presence in meaningful ways.
With a background in operations, marketing, & analytics, Caitlyn uses her expertise to craft unforgettable client experiences, streamline the most complex of processes, and ensure no detail is overlooked. She's a CWco. veteran, and her calm energy is exactly what you need in your operations.
OPS IMPLEMENTOR
CAITLYN WELLS
CWco puts a level of intention + thoughtfulness behind everything, creating a strong + seemingly effortless connection.
FAVORITE THING ABOUT CWCO.
KACEY HOUSE
OPERATIONS MANAGER
FAVORITE THING ABOUT CWCO.
The community building — we're combating loneliness by creating a sense of belonging and whole-ness to find success in business.
Efficiency guru, desk plant killer, loves building out structure and systems, believes in the idea of infinite potential. Kacey is an award winning hospitality management expat who loves a great gin cocktail and really, really hot weather. For ten+ years, she's developed and honed logistics and operations leadership and training for companies large and small.
OLIVIA CARSON
COPYWRITER
CWco is on the cutting edge of leading a heart-forward enterprise. We’re showing others how to do the same–not for prestige, but because it’s what the world needs.
FAVORITE THING ABOUT CWCO.
Olivia worked in corporate finance as a marketer, penning nearly a dozen campaigns with over a million dollars in revenue. Olivia balances conversion copywriting, poetic prose, and strategic storytelling. Her clients are continuously featured by the world's most respected names in media, including Vogue, Harper's Bazaar, Glamour, Elle, and NBC.
KAT SMITH
CLIENT FULFILLMENT ASSISTANT
From the inside out, we are creatively people-oriented and care for the souls of both organizations and individuals.
EMILY MUELLER
PROJECT MANAGER
CWco.'s intentional, empowering leadership style is insanely refreshing. Balancing clear vision and values with getting sh*t done.
FAVORITE THING ABOUT CWCO.
As a former copywriting-turned-creative producer, Emily has a decade of experience producing creative work at Apple, Zendesk, and startups. At the intersection of operations and strategy, she has a knack for creative processes, a deep knowledge for design-based projects, and a passion for human centricity.
FAVORITE THING ABOUT CWCO.
As a current college student, Kat is excited about entrepreneurship done in collaborative and empowering ways. She has experience in both tech and community development within the business, nonprofit, and collegiate spheres. She believes in the creative power of overalls,
Creating a culture of
Belonging, inclusion + diversity
We understand every single client and community member brings a unique and diverse perspective and life experience to the table. We believe that each individual’s unique background and abilities are vital to our community. We work to attract, develop, engage, advance, and retain ambitious individuals, while fostering an open, inclusive culture where everyone can thrive and each person can contribute to the workability of the relationship.
With the inclusion of all these diverse experiences and ideas, we are able to embrace all backgrounds and people as we challenge what’s possible, lead through innovation, and empower each individual to lean into what they’re excellent at.
There’s no “in” circle here — you are a contribution. Which means that no matter your gender, race, ethnicity, sexual orientation, religion, age or disability — you belong here.
What Clients Are Saying
AMY, OWNER OF TRUE CORE HEALTH, THERAPIST
"Investing in working with Pia 1x1 has been one of the most important decisions of my year. When I first signed up to work with Pia, I didn’t realize it would have this much of an impact on my career. Pia has changed the game for my business this year, thank you thank you Pia."
“Changed the game for my business.”
03
01
NICOLE MAGATS, OWNER OF GREATMAGATSBY
"To say that Pia is knowledgeable and skilled at what she does would be an understatement. She is easily the best in her space. I approached Pia for help building my social media strategy, and I left with EVERYTHING I needed to grow my brand. This included defining my content pillars, types of content, brainstorming ideas, and then all the spreadsheets I need to track outcomes on posts to ensure that I can adjust my strategy as needed. I have been able to double my follower count without sacrificing my engagement in the month since working together and I’m so excited to continue using the strategies that Pia gave me. "
“I APPROACHED PIA FOR HELP BUILDING MY SOCIAL MEDIA STRATEGY, AND I LEFT WITH EVERYTHING I NEEDED TO GROW MY BRAND.”
03
02
ALICIA WOLFE, CEO & FOUNDER OF INTEGRATE WELL
"Through Pia’s support, structure, and community, I was able to get in 3 months where it would have taken me a year to get to on my own in launching my business. I felt supported and nudged along throughout the entire mastermind. She takes a visionary, yet tactical approach to coaching that creates possibility for her clients. I would 10/10 recommend CWco’s offerings for anyone looking to grow a community or launch a business."
“I WOULD 10/10 RECOMMEND CWCO’S OFFERINGS FOR ANYONE LOOKING TO GROW A COMMUNITY OR LAUNCH A BUSINESS.”
03
03
01 / 03
If you love the CWco. brand and are looking for everyday essentials that match, check out:
AFFILIATE BRANDS + DISCOUNT CODES
02 / 03
If you love the CWco. brand and are looking for everyday essentials that match, check out:
RELAXED WARDROBE ROUND-UP FOR THE FEMALE LEADER
03 / 03
If you love the CWco. brand and are looking for everyday essentials that match, check out:
2021 gift guide
Join the Membership
Our open-source community resources you to create outputs that outlast this year’s trends.
Read the blog
We compile resources, push new content, and host interviews monthly on our blog.
work with us
We’re your business’ full-stack team and your strategic partner. Learn how you can hire us.
Explore what's next
Join the conversation
CHIT CHAT BY CURATE WELL CO
Receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co., every Wednesday at noon PT.
SIGN UP NOW
Be part of the conversation — join Chit Chat, our free weekly text
Chit Chat, by Curate Well Co.
We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.
So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you. Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.
Every Wednesday at noon (PT) you’ll receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co.