Here to provide unique-to-you business strategy, create structures that support your scale, and shepherd you and your brand to market in a stand-out way.

We are Curate Well Co.
your full stack team

We help you meet your customers’ needs, refine company operations, and deliver captivating consumer experiences — so you can leave a legacy that outlasts this year’s trends.

WE KNOW MEANINGFUL IMPACT IS MADE IN INCREMENTAL STEPS, AND THAT LEADERSHIP WILL BE YOUR BIGGEST DIFFERENTIATOR AS YOU REDEFINE YOUR INDUSTRY.

We’ll obsess over the details as much as you do, so you can make the difference in the way only you can. 

meant to change culture through your meaningful work

You’re a powerful leader

Uncompromising in your pursuit of what could be and how that problem could be solved.

Positioned to expand your business and brand, and primed with overflowing ideas based on where you’ve been and who you are. 

You traded up from an impressive portfolio to pave a new path for others to step into. Aware of others, you wade past surface level to effect deeper change — starting with yourself. 

You see people for who they are, not what they can do for you, and lead values-first with vulnerability and consideration. 

You’re a catalyst for contemporary solutions to outdated problems. The work you do will cascade and change the world around you.

Curate Well Co. is consulting, CONFIGURATION, AND community

We are a safe place to iterate with intention and expand your scope.

We hold space for your big business ideas and facilitate a container for you to create with integrity. 

We won’t water down the complexities of the problems you are here to solve but we will listen generously to intuit solutions together.

You won’t hear us telling you to build an audience with your authority but we will help you be the leader you’re already equipped to be to move your industry forward.

We won’t tell you that building a business is easy but we will host the conversations you’re missing everywhere else — to honor your effort and help you take action, friction-free.

DESIGNED TO CHANGE NARRATIVES AND REDEFINE NORMS

Because if you’re going to shape narratives and redefine norms in an industry desperately calling for something different you’re going to need a curated approach — one that’s

Sticky

disruptive

genuine

relatable

intentional

Tending your idea to market takes a full stack approach: top-to-bottom implementation, where each layer of the solution — from person to process to product — is treated as part of a whole.

Trading Trends For Timelessness

Movements don’t happen by mistake. They swell with a diligence to details and intimate attention that makes every person feel considered.

Impact Cascades with Intention at Every Interaction

At the heart of consumer behavior is the desire to belong. Community embedded at the center of your business generates connection, disruption, and mass adoption faster and fuller than we can alone.

Open-Source Community As The Future of Business

What’ll stay: a friction-free solution that honors human interactions and outlasts this year’s trends.

Together, we’ll abstract what’s unnecessary to hone in on what matters.

Our values

01 / 04

Asking why / Radical ownership / Candor / Transparency / Resourcefulness / Feedback


Leadership

02 / 04

Open mindedness / Creating a human experience / Generosity / Togetherness

COMMUNITY

03 / 04

Agile / Ease / Integrity


Sexy logistics

04 / 04

Excellence / Attention to Detail / Intention / Thoughtfulness / Infalliability

QUALITY

Tools we love

Our recommended tools for scaling your business with intention

These are affiliate links, meaning that we earn a small commission if you purchase using our link or code. We only ever recommend products we use ourselves (and love enough to tell you about them) at CWco, and we appreciate your support!

ClickUp

The productivity tool we use to mange people, projects large and small, and everything in between!
For 15% off your first year use discount code: CURATEWELL15

Learn more

Kartra

Kartra is our favorite-all-in-one hosting platform for digital content. Email marketing, landing and sales pages, and membership or course hosting — all in one place.

Learn more

THE ARTISTS' LAWYER

Protect yourself and your clients with our trusted source for ready-to-go contract templates and business tools.
Use discount code: CURATE

Learn more

What Clients Are Saying

KELLEY, OWNER OF ROOT TO RISE

"Working with Pia was the best investment I've made in my business. She had an actionable solution for every problem I came to her with. She helped me find the clarity I needed, the strategy I was craving and the sustainability I had been working towards. I'm so grateful for this partnership and cannot recommend it enough. It was worth every penny and I'm thrilled to continue to put all we've done to use."

“Best investment I've made in my business.”

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aura, founder OF thirteenthrive

"I recommend the Curate Well Co. team to any founder or leader who is seeking to gain clarity in their brand, their brand messaging or navigating the sea that is social media and content creation. When I came to Curate Well Co. I was feeling confused about my brand, what it said and how to reach my ideal clients. I knew I was doing amazing work and that I could get results for my clients but I wasn't able to communicate it how I wanted to. Through working with Curate Well Co. I discovered more about my ideal clients, I uncovered my why and how to communicate it, and received clear and implementable strategies for brand messaging and
content creation. As founders we wear many hats (the founder, the leader, the creative, the social media manager, the accountant and more...) and my VIP experience helped me take off some of those hats and put them on my new shiny hat rack. After this experience I feel confident in my brand, my content and the message I am sending out into the world."

"I feel confident in my brand, my content, and the message"

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SHENNA, OWNER OF MAKE ONE DAY HAPPEN

"Pia is really great at asking questions to draw information out of your head that can be hard to see for yourself. Her blend of educating, coaching & challenging is super unique and then top it off with all those spreadsheets & resources and it's truly one of a kind."

“TRULY ONE OF A KIND.”

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CEO of curate well co.

Hey, I’m Pia!

My bio reads: Business consultant, coffee enthusiast, believes logistics are a love language, considers building spreadsheets an art form.

I'm an anchor, advocate, and accelerating force for women (identifying)-owned small businesses around the world. After a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, I realized there was only so much change I could make from within a container built by someone else, so I started Curate Well Co. 

Through business strategy, scale-supporting structure, and seamless go-to-market savvy, my role is to care about the details as much as you do, so you can make a difference in the way only you can.

From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.

Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you — those here to change the narrative and be the first at what you do.

Pia's Story

I’m Pia beck, Ceo of curate well co.

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can. 

A lifelong quest to belong landed me in the tech and startup world in People Operations where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to honor human interactions. It was the career I always wanted: working closely with c-suite leaders to craft intuitive systems that could be implemented in a replicable way, within companies creating innovative and inviting solutions to contemporary problems.

I’d hit the height of my career goals. Through scrappy solutions and the thrill of creating things that didn’t exist before me, I thrived when given the chance to build fuller and faster: to add process, structure, and function, transforming a simple idea into a complex, living system. I didn’t know it then, but it was the perfect training ground for what I add to you and your team, today. 

I felt proud of my work: bringing half-baked big picture visions to fruition, teams swelling from 0 to 150 people and standards set for the first time, but the real Pia was fading as my worth tethered to my work, my wins lost their meaning, and more often than not — I felt deeply alone.

I dialed in details that others didn’t see to craft felt experiences that weren’t always named. I built sexy logistics and structures that operated seamlessly, but were outside the awareness of most of the company. I bridged feedback between parties, fielding needs from all perspectives.

By 3pm on Friday my brain was barely functional, and I didn’t feel like I’d made a real difference in a way that actually mattered to me.

As I sat in a virtual meeting room alone, stood up for not the first time and feeling wholly unconsidered, I thought about what matters when it comes to impactful work. About the art of connecting a person, a process, and a product to create a Full Stack solution. I realized there was only so much change I could make from within a container built by someone else. 

So I started Curate Well Co. I combined the tools I cultivated for myself to scale teams, concepts I learned from top tech talent, and my natural inclination to consider every detail, care deeply, and shift culture — to build the Full Stack approach Curate Well Co. is known for and apply it to leaders like you who want to build a brand and business bigger than you.

As your Full Stack team we create structures that support your scale, and shepherd you and your brand to market in a stand-out way, so you can shape narratives and redefine norms. 

We help you meet your customers’ needs, refine company operations, and deliver captivating consumer experiences, because we believe your industry is calling for something different — and you are it. 

With leaders like you at the helm of high growth businesses and compelling brands, you are going to shape culture as you answer the call for contemporary, consumer-centric companies. 

LEARN MORE

If you're looking for both a strategic partner to serve as your fractional co-founder and a Full Stack Implementation team to help with everything from copywriting and design, to operations, to campaign planning and GTM strategy — look no further. 

COMMUNITY

CONFIGURATION

CONSULTING

RETAINER

COMMIUNITY

CONFIGURATION

RETAINER

LEARN MORE

Hire Pia as your strategic partner. Wether you choose to have the CWCo. team on retainer, or book an IRL Immersion, Virtual VIP Day, or Intensive, you'll benefit from a fractional co-founder to help you grow.

CONSULTING

COMMUNITY

CONSULTING

RETAINER

LEARN MORE

From fractional creative services to full stack support, the CWco. team has capabilities to support you with implementation and execution. Learn more about our agency services. 

CONFIGURATION

CONFIGURATON

CONSULTING

RETAINER

LEARN MORE

Not sure where to start? Enter: community. This is a great way to get a feel for how we do things at CWco., meet our clients and community members, and get resourced for your next big goal.

COMMUNITY

Work with us

Be part of the conversation — join Chit Chat, our free weekly text

Chit Chat, by Curate Well Co.

We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.

So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you.

Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.

+1 (805) 387-9157

TEXT US 'cwco' to

Meet the team

TAYLOR
SLAUSON

Director of Front end (Client)

We're working towards something greater than ourselves, and we hold space for people to feel included.

LEXI
WEIGL

OPS COORDINATOR

Instead of looking at problems with settled-for solutions, CWco. rises, evaluates the landscape, and comes back with a much bigger idea.

OPERATIONS

COMMUNITY

CREATIVE

MARIYA
LEONA

DESIGNER

CWco. feels like a home in my heart because of the values held. The messaging and aesthetics give me a feeling of calm and ease. 

KIM
TRADEWELL

PODCAST PRODUCER

After the first episode, I have already pulled a quote for my personal notes and looking forward to working on future episodes!

CWco. puts a level of intention and thoughtfulness behind everything, creating a strong and seemingly effortless connection.

KACEY
HOUSE

Director of Back end (operations)

The community building — we're combating loneliness by creating a sense of belonging and whole-ness to find success in business.
   

OLIVIA
CARSON

COPYWRITER

CWco. is on the cutting edge of leading a heart-forward enterprise. We’re showing others how to do the same–not for prestige, but because it’s what the world needs.

ALEX
JENSEN

DESIGNER

I love working with such a diverse wealth of knowledge! Everyone on the team is incredibly driven, excellent at what they do and supportive of each other.

EB
COMBS

PHOTOGRAPHER

KRISTI
HANSON

DESIGNER + DEVELOPER

Creativity. In visuals, words, systems, campaigns, ideas. The CWco. experience transcends conventional approaches to business.

Sarah 
uratsu

ART DIRECTOR

Community coordinator

Olivia 
Wickstrom

Community building is a passion of mine, and I love that we're giving business owners opportunities to connect + collaborate!

bryn
smith

DESIGNER

CWco. is the epitome of a values-driven brand that brings people together with care, intention, and impact. We've created a sense of belonging that is hard to come by.

stacie
corliss

COPYWRITER

CWco. feels like a home in my heart because of the values held. The messaging and aesthetics give me a feeling of calm and ease. 

Legal counsel

Magi 
Fisher

Infallible, precise, and driven. But more than that, CWco.'s approach to community and building a movement around radical togetherness is unmatched.

OPS IMPLEMENTOR

CAITLYN
WELLS

AUDREY
BOYD

PRODUCT PHOTOGRAPHER

CWco sets a new standard of "well done" while still allowing space for companies/brands to be themselves (and celebrating that).

Creating a culture of

Belonging, inclusion + diversity

We understand every single client and community member brings a unique and diverse perspective and life experience to the table. We believe that each individual’s unique background and abilities are vital to our community. We work to attract, develop, engage, advance, and retain ambitious individuals, while fostering an open, inclusive culture where everyone can thrive and each person can contribute to the workability of the relationship.

With the inclusion of all these diverse experiences and ideas, we are able to embrace all backgrounds and people as we challenge what’s possible, lead through innovation, and empower each individual to lean into what they’re excellent at.

There’s no “in” circle here — you are a contribution. Which means that no matter your gender, race, ethnicity, sexual orientation, religion, age or disability — you belong here.

What Clients Are Saying

erin frazier, global recruiters of denver

"Curate Well Co. has been an integral part of Global Recruiters of Denver's success through Pia's strategy driven business coaching, sharing her branding expertise, and guiding our database build out. Pia's thorough communication, transparency, and curated approach has made her an invaluable partner." 

"an invaluable partner." 

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01

NICOLE MAGATS, OWNER OF GREATMAGATSBY

"To say that Pia is knowledgeable and skilled at what she does would be an understatement. She is easily the best in her space. I approached Pia for help building my social media strategy, and I left with EVERYTHING I needed to grow my brand. This included defining my content pillars, types of content, brainstorming ideas, and then all the spreadsheets I need to track outcomes on posts to ensure that I can adjust my strategy as needed. I have been able to double my follower count without sacrificing my engagement in the month since working together and I’m so excited to continue using the strategies that Pia gave me. "

“I APPROACHED PIA FOR HELP BUILDING MY SOCIAL MEDIA STRATEGY, AND I LEFT WITH EVERYTHING I NEEDED TO GROW MY BRAND.”

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ALICIA WOLFE, CEO & FOUNDER OF INTEGRATE WELL

"Through Pia’s support, structure, and community, I was able to get in 3 months where it would have taken me a year to get to on my own in launching my business. I felt supported and nudged along throughout the entire mastermind. She takes a visionary, yet tactical approach to coaching that creates possibility for her clients. I would 10/10 recommend CWco’s offerings for anyone looking to grow a community or launch a business."

“I WOULD 10/10 RECOMMEND CWCO’S OFFERINGS FOR ANYONE LOOKING TO GROW A COMMUNITY OR LAUNCH A BUSINESS.”

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PIA's PICKS

A few things that describe our founder, Pia: coffee enthusiast, believes logistics are a love language, considers building spreadsheets an art form, and maybe the most on-brand person you know. 

01 / 03

If you love the CWco. brand and are looking for everyday essentials that match, check out:

AFFILIATE BRANDS + DISCOUNT CODES

02 / 03

If you love the CWco. brand and are looking for everyday essentials that match, check out:

RELAXED WARDROBE ROUND-UP FOR THE FEMALE LEADER

03 / 03

If you love the CWco. brand and are looking for everyday essentials that match, check out:

2021 gift guide

Join the Membership

Our open-source community resources you to create outputs that outlast this year’s trends.

Read our case studies

Hear from our clients what it's like to work with us. We've assembled skimmable stories about their work.

work with us

We’re your business’ full-stack team and your strategic partner. Learn how you can hire us.

Explore what's next

Join the conversation

CHIT CHAT BY CURATE WELL CO

Text with Pia + the Curate Team — it's free!

+1 (805) 387-9157

TEXT US 'cwco' to

Be part of the conversation — join Chit Chat, our free weekly text

Chit Chat, by Curate Well Co.

We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.

So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you.

Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.

+1 (805) 387-9157

TEXT US 'HI' AT