Pia's story

Everything looked great on paper

I’d checked all the right boxes and achieved what I wanted out of my career in the tech and startup world — I was a department leader with a team, and had created first-time initiatives and processes that were affecting the company nationwide.

But while I was “successful” by most definitions — I was miserable. I felt like my job was draining me of everything that made me, me. The things I considered to be my biggest strengths weren’t things that I couldn’t contribute to my job.

I couldn’t shake the feeling that I had so much more to offer. I knew there were people who needed exactly what came effortlessly to me, and that I could leave a real, tangible, lasting impression on this world by being exactly who I was — and be paid generously in the process.

I woke up one day and said “I’m done”

I quit my job on a whim. No financial runway, no leads, and quite frankly — no idea what I was going to do (which for anyone who knows me is not my MO: I’m super type A and systematic).

I set out to do what I’ve always been great at — being organized AF, grounding the big vision in the details, and creating intuitive systems that can be implemented in a replicable way to remove friction in your business and help you change thousands of lives efficiently and effectively.

Today, Curate Well Co. helps impact-driven entrepreneurs take the purpose they have and put process behind it. The best part? We believe you don’t have to change who you are, put on makeup, or wear a pantsuit to be successful.

Think of me as your Chief Strategy Officer — who’s willing to get in the weeds to optimize your gift so you can show up as the leader you are, set a new standard in your industry, and get back to caring for the people you serve.