CURATE WELL CO. IS A CONSULTING AND COMMUNITY PLATFORM FOR IMPACT-DRIVEN INNOVATORS AND ENTREPRENEURS, WHO WANT TO CATALYZE COMMUNITY, BUILD CULTURE, SET A NEW STANDARD, AND SCALE INTENTIONALLY.

BUILD A BRAND THAT’S BIGGER THAN YOU

Who we serve

We’re an anchor for smart decision makers who want to grow without sacrificing the details.

We’re a soapbox for revolutionaries who want to tell a different narrative.

We’re an advocate for deep carers who value people over profit.

We’re a bridge for big visionaries who want to put process behind their purpose.

We’re a save-haven for real women who want to change the world without wearing makeup.

A CATALYST FOR TRANSFORMING THE WORLD AROUND YOU.

YOU ARE A POWERFUL WOMAN — A REAL WOMAN.

Uncompromising who you uniquely are to be successful.

Unwilling to sacrifice practicality in the pursuit of possibility.

Using your intrinsic abilities to create an immense vision.

Boldly taking aligned action to pave new paths for others to step into.

Harnessing the power of your innate emotional intelligence.

Leading with compassion — people are the heartbeat of everything you do.

what makes us different

You won’t find copy-and-paste strategies around here but you will find systems that honor the really human elements of your business.

You won’t hear us telling you that you have to do a massive live launch to be successful but you will hear us talk about our data-backed approach to amplifying your impact.

You won’t see us glorifying the “hustle” culture but you will see us empowering you to take aligned action towards your ambitious goals.

BECAUSE IF YOU’RE GOING TO REACH 1 MILLION WOMEN, YOU’RE GOING TO NEED A DIFFERENT APPROACH. ONE THAT’S

disruptive

GENUINE

Humanized

RELATABLE

INTENTIONAL

Our values

01 / 08

We say what we mean and we mean what we say — we are reliable, consistent, and predictable. We are deeply trusted and give to one another — we are open, honest, and vulnerable.

Integrity

02 / 08

We full-ass things. We’re disciplined (not perfectionists) yet thorough and thoughtful, elevating every experience and everyone around us.

Excellence

03 / 08

We’re resourceful AF and are always figuring it out. We don't want you to "follow" us —we're paving the path forward and bringing you with us so that you can lead your own life.

Leadership

04 / 08

We believe that details are driven by data and that spreadsheets are sexy. We integrate feedback. We constantly strive to iterate and improve.

Logistics

05 / 08

We operate our business friction-free, not effort-free. We meet big-ass goals while taking time for leisure and luxury.

Ease

06 / 08

We believe powerful women are also real women — and we can change the world without wearing makeup. We love people and tell them the truth. We believe there is something good in every person — and we seek to identify it and wildly celebrate it.

Authenticity

07 / 08

We connect genuinely and listen generously. We open doors for connection, and hold space for contribution.

Community

08 / 08

We support wholeheartedly and give a hand without hesitation. We leave others better, always.

Generosity

KELLEY, OWNER OF ROOT TO RISE

"Working with Pia was the best investment I've made in my business. She had an actionable solution for every problem I came to her with. She helped me find the clarity I needed, the strategy I was craving and the sustainability I had been working towards. I'm so grateful for this partnership and cannot recommend it enough. It was worth every penny and I'm thrilled to continue to put all we've done to use."

“Best investment I've made in my business.”

03

01 GIULIA, OWNER OF PRISM BY GIULES

"In a time of copy-paste, girlboss instagram hustle overload, it’s nice to be reminded that intentionality and agency are the sustainable drivers for your business."

“No girlboss instagram hustle overload.”

03

02 SHENNA, OWNER OF MAKE ONE DAY HAPPEN

"Pia is really great at asking questions to draw information out of your head that can be hard to see for yourself. Her blend of educating, coaching & challenging is super unique and then top it off with all those spreadsheets & resources and it's truly one of a kind."

“TRULY ONE OF A KIND.”

03 CEO of curate well co.

Hey, I’m Pia!

My bio reads: Business consultant, coffee enthusiast, believes logistics are a love language, considers building spreadsheets an art form.

I'm an anchor, advocate, and accelerating force for women (identifying)-owned small businesses around the world. After a career in People Operations in the tech and startup worlds, where I crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, I realized there was only so much change I could make from within a container built by someone else, so I started Curate Well Co.

Through business strategy, scale-supporting structure, and seamless go-to-market savvy, my role is to care about the details as much as you do, so you can make a difference in the way only you can.

From integrating a deep understanding of customer needs, to refining company operations, to delivering captivating consumer experiences and community-driven brands, I help small businesses change narratives and redefine norms in industries that are desperately calling for something different.

Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you — those here to change the narrative and be the first at what you do.

Pia's Story

I’m Pia beck, Ceo of curate well co. and your chief strategy officer

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can.

My story starts in the tech and startup world: 60+ hour weeks spent sprinting toward big goals, with a lean team of people willing to get their hands dirty to reach them.

It was the perfect training ground for what I add to you and your team, today.

Through scrappy solutions and the thrill of meeting milestones, I thrived when given the chance to create: to see the big picture and add process, structure, and function, transforming a simple idea into a complex, living system.

I took pride in the impact I created with little resources and less time: teams swelling from 0 to 150 people; infrastructures built to hit goals faster and fuller; and standards set for the first time.

As a high achiever, success to me was never defined by the accolades or praise, but by the change I could cause along the way.

However, there’s only so much change one can make from within a container built by someone else.

And so, I set out to build my own business from the ground up, and to do what I’ve always been great at — being organized AF, grounding the big vision in the details, and creating intuitive systems that can be implemented in a replicable way.

Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you —

— those here to change the narrative and be THE FIRST at what you do.

As your Chief Strategy Officer, I am here to get in the weeds with you: to add structure and business strategy to your deep expertise so you can show up as the leader you are, set a new standard in your industry, and deliver your work to more people in a meaningful way.

Let’s get to work.

Fun facts

01 / 05

I’m an Enneagram Type 1, which is the reformer. I believe deeply in people, see possibility, and am in the pursuit of making things better, always.

02 / 05

Coffee is my love language. Find me sipping a cup with homemade nut milk. The stronger the better, and best enjoyed in a beautiful coffee shop, with a close friend and lots of laughter. Killer playlist a bonus.

03 / 05

I believe women can change the world without wearing makeup. You'll never catch me in a pantsuit — in fact, I’ve given some of my best presentations barefoot.

04 / 05

I feel most alive when I get to bring a half-baked vision to life — creating something from nothing. Seeing you successful because you get to deliver your expertise to the world better, and to more people, with processes, SOPs, and spreadsheets to boot, is what makes me happy.

05 / 05

I care deeply. Most people think I'm a left-brained, driven, Type A person. Which is all true! What most people don't know is that I feel deeply, I'm very intuitive and observational, and I love to partner with people to share responsibility.

An Annual Membership to help you make new connections, engage in meaningful conversations, collaborate often, and grow your community

Membership

curate collective masterminds are A HYBRID PROGRAM WITH CUSTOM SOLUTIONS IN A SMALL COHORT OF LIKE-MINDED ENTREPRENEURS

Mastermind

schedule a one-time intensive, curated VIP day, or partner with Pia for 6 months

1x1 Consulting

Work with us

Be part of the conversation — join Chit Chat, our free weekly text

Chit Chat, by Curate Well Co.

We get it. Entrepreneurship is hard — like really hard. But it doesn’t have to feel like you’re doing it alone.

So, whether you’re having the most Monday, Wednesday ever and need a little extra appreciation, are looking for that perfect permission slip or tangible tip to take your next leap, or want a midday brain break, this is for you. Our goal? That every text from us is exactly what you need to hear, exactly when you need to hear it.

Every Wednesday at noon (PT) you’ll receive a Chit Chat text directly from me, Pia, CEO at Curate Well Co.

Meet the team

SARAH PENNA

VP OF INTERNAL OPERATIONS

Sarah is the force behind our daily operations. As the operator of 3 startups before joining our team, she's been at the forefront of creating successful content and strategy for the last 14 years. She strives to create a collaborative work environment where egos are left at the door and transparency is not just another buzzword. Her gifts are asking strategic questions to move us forward, and gracefully integrating her roles as a mother and a high-growth business operator.

Favorite thing about Curate Well Co. — the absolute clarity of vision and excellence of work that goes into every aspect of the business and community.

Alyssa McDowell

Creative operations manager

Alyssa is the creative eye behind our signature neutral brand aesthetic. Quietly strategizing and designing behind the scenes, she makes sure our brand is experienced the right way and on the right platforms. Her gifts are maintaining the energetic equilibrium of the team, and reminding us all to set our Slack statuses (she's also a Reiki practitioner).

Favorite thing about Curate Well Co. — not only do we help you see the possibilities of your work and your business, but we also show you how to get there with tried and true strategies and systems.

Katie Estep

DIGITAL COMMMUNITY +MArketing manager

Katie is the kindness and curiosity behind our social media accounts, making sure no comment and DM is left unanswered, and every person feels seen and heard. She manages our PR strategy and can often be found in the weeds of our email marketing, too! Her gifts are responsiveness and thoroughly researching opportunities for us to get our voice out into the world (she also hiked to Everest Base Camp).

Favorite thing about Curate Well Co. — I love feeling seen and heard, as well as the collaborative and transparent environment. We get to collectively work towards the goal of supporting impact-driven entrepreneurs.

Creating a culture of

Belonging, inclusion & diversity

We understand every single client and community member brings a unique and diverse perspective and life experience to the table. We believe that each individual’s unique background and abilities are vital to our community. We work to attract, develop, engage, advance, and retain ambitious individuals, while fostering an open, inclusive culture where everyone can thrive and each person can contribute to the workability of the relationship.

With the inclusion of all these diverse experiences and ideas, we are able to embrace all backgrounds and people as we challenge what’s possible, lead through innovation, and empower each individual to lean into what they’re excellent at.

There’s no “in” circle here — you are a contribution. Which means that no matter your gender, race, ethnicity, sexual orientation, religion, age or disability — you belong here.

AMY, OWNER OF TRUE CORE HEALTH, THERAPIST

"Investing in working with Pia 1x1 has been one of the most important decisions of my year. When I first signed up to work with Pia, I didn’t realize it would have this much of an impact on my career. Pia has changed the game for my business this year, thank you thank you Pia."

“Changed the game for my business.”

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01 NICOLE MAGATS, OWNER OF GREATMAGATSBY

"To say that Pia is knowledgeable and skilled at what she does would be an understatement. She is easily the best in her space. I approached Pia for help building my social media strategy, and I left with EVERYTHING I needed to grow my brand. This included defining my content pillars, types of content, brainstorming ideas, and then all the spreadsheets I need to track outcomes on posts to ensure that I can adjust my strategy as needed. I have been able to double my follower count without sacrificing my engagement in the month since working together and I’m so excited to continue using the strategies that Pia gave me. "

“I APPROACHED PIA FOR HELP BUILDING MY SOCIAL MEDIA STRATEGY, AND I LEFT WITH EVERYTHING I NEEDED TO GROW MY BRAND.”

03

02 ALICIA WOLFE, CEO & FOUNDER OF INTEGRATE WELL

"Through Pia’s support, structure, and community, I was able to get in 3 months where it would have taken me a year to get to on my own in launching my business. I felt supported and nudged along throughout the entire mastermind. She takes a visionary, yet tactical approach to coaching that creates possibility for her clients. I would 10/10 recommend CWco’s offerings for anyone looking to grow a community or launch a business."