It's time to put process behind your purpose

1x1 business consulting

You've been in business for a year or so now

You’re serving ideal clients with a kickass offer.

And you’re covering the bills, with a little on the side to splurge on a mani or the latest pair of Madewell jeans. But you’re getting tired of the boots-on-the-ground approach.

And it feels like you could reach so many more people with the right strategy in place.

You’re seeing incredible results from your clients — they deeply trust you and get a tangible transformation from your offers. But you know your business could be so much bigger than it is right now, and you want to learn how to impact more people, more easefully.

And you’re not sure what’s going to give you the best ROI on your time, who to hire for what, or how to use the internet to build the same kind of connected community you’ve generated offline — but with a much more powerful reach.


I’d lean in, take a sip, look you in the eyes, and tell you this…

If we were chatting over a cup of strong coffee,

You don’t need another marketing guru to teach you how to build an email list, create a funnel, grow your Pinterest account, or launch a course. You need someone who can help you scale your impact with intentional systems so you don’t lose connection to the people who matter the most — your community.

You need someone who…

• Won’t throw copy-and-paste strategies at you, but will help you create systems that honor the really human elements of your business

• Won’t tell you to do a massive live launch to get to 6 figures, but will help you take a data-backed approach to amplifying your impact

• Won’t glorify the hustle culture, but will empower you to take aligned action toward your ambitious goals

And not just someone, but someone who has been where you are, who has scaled a business quickly, and who isn’t above getting in the weeds of your business as you take the next steps to fulfill your big vision. Because if you are going to impact 1,000s of women over the next 10 years, you’re not only going to need systems and strategies, but support too. 

• Won’t throw copy-and-paste strategies at you, but will help you create systems that honor the really human elements of your business

• Won’t tell you to do a massive live launch to get to 6 figures, but will help you take a data-backed approach to amplifying your impact

• Won’t glorify the hustle culture, but will empower you to take aligned action toward your ambitious goals

Your chief strategy officer is here

Business consulting

One-on-one business consulting and coaching — for a custom-curated experience, individualized co-creation in your business, and an all-access pass to everything Curate Well Co. throughout the year.

Let’s take your purpose and put process behind it, so that you can serve your community from a place of each and excellence.

Individualized support

Business consulting
6 Month partnership

• You’re looking for individualized coaching and consulting on your business — you want custom-tailored support so you can change the world the way you want to.

• You want to understand your business thoroughly so you can focus on what’s driving your growth — you want to co-create a systematic approach that works specifically for your personality and your business.

• You want to build a business that holistically addresses the needs of your ICA, fosters collaboration, and is rooted in community activation.

• You want to expand beyond working 1x1 with clients to a replicable model.

Perfect for you if:

• 3x/mo 75-min calls (18 total) — so we can create custom solutions

• Access to our full library of resources

• Slack support — for material reviewal, feedback, and support implementing and executing on the specifics of your business

• Access to other (secret!) programs in the Curate Well Co. community


Chief strategy officer

Business consulting
12 Month partnership

• You have an established business and are ready to hire a team to fulfill your vision so you can step out of the tasks and into your role as CEO.

• You want to get closer to your big mission and not only impact your clients, but also impact their social circles and the way they influence their own communities.

• You’re looking for a Chief Strategy Officer; someone who can be in the weeds of your business and can bridge your vision with the details necessary to make it happen.

• You not only want to partner with someone who listens generously, cares uniquely, and provides support that’s custom tailored to your personality and business, but who holds you accountable and provides the structure necessary for you to fulfill on your dreams.

Perfect for you if:

• 2x/mo 120-min calls (24 total) — so we can create custom solutions

• Access to our full library of resources

• Slack support — for material reviewal, feedback, and support implementing and executing on the specifics of your business

• VIP day in person with Pia

• Access to other (secret!) programs in the Curate Well Co. community


olivia, copywriter for creatives

“My favorite thing about the membership is the friendships. The shared womanhood. The "we're all in this together" feeling. The bookings I've received. The kinship. And that doesn't even begin to get into all of the value through the content curriculum. I've booked three clients through the membership and found a FABULOUS Virtual Assistant through the program."

"The 'we're all in this together' feeling."




"Pia is a system and strategy ninja. I really appreciated the 1x1 calls the most, I got SO much out of it, even just the space to get feedback, have my questions answered, and work on my website copy and ICA. also, very good at responding and getting back to us in a timely manner. The market research strategy is amazing and the IG strategy too - I am very excited to be intentional about how I engage on social media."





"The quality of person in this membership is HIGH. These are not just folks adding to their roster of stuff to do, these are committed genius women. I'm actually making real connections with people and getting new opportunities for growth. The trainings are high value and high impact, not just the same intro advice I hear in Facebook Groups. Also, the fact that it's NOT a Facebook Group is maybe my favorite thing. This is an actual community, curated well."

"high value and high impact."



This is a great fit if

You aren’t willing to sacrifice practicality in the pursuit of possibility. You appreciate the spiritual, instinctual side of business, but want structure and a sexy spreadsheet to keep you grounded. You want strategies that are custom-tailored to your personality and business. You have a people-first philosophy, and want to scale without losing connection to your community.

This is not a great fit if

You’re looking for copy-and-paste tactics. You’re easily overwhelmed, or you resist structure. You want things to be easy rather than intentional. You don’t want to think critically about what works for you or how you can best take aligned action to achieve your goals. You just want someone to do it all for you. You’re looking to make money fast, and you’re willing to sacrifice your values to make it happen. 

CEO of curate well co.

Hey, I’m Pia!

My bio reads: Business consultant and Chief Strategy Officer to our clients. Coffee snob (addict?), believes logistics are a love language, considers building spreadsheets an art form, happiest with the sun on her face.

I’m here to care about the details as much as you do, so you can make the difference through your work like only you can.

My story starts in the tech and startup world: 60+ hour weeks spent sprinting toward big goals, with a lean team of people willing to get their hands dirty to reach them.

I set out to build my own business from the ground up, and to do what I’ve always been great at — being organized AF, grounding the big vision in the details, and creating intuitive systems that can be implemented in a replicable way.

Today, Curate Well Co. helps impact-driven leaders like you build a brand and business bigger than you — those here to change the narrative and be THE FIRST at what you do.

Through strategy and structure, custom-curated solutions, and the resources you need to access the right opportunity and extend your reach, we’ll partner with you to execute your vision with ease so you can impact hundreds of thousands of lives.

How to get started

Complete your application and share your business goals with us. We’ll go through your application to make sure we’re a good fit.

complete your application

I want to REALLY understand your goals and challenges, give you all the details of the program, and answer any questions you have.

Get on a discovery call

Complete the invoice and agreement to confirm your spot. From there, our team will support you in getting set up, with a few surprises along the way!

Confirm your spot


One that surrounds you with people who are courageously doing things differently and will support your ideas without stealing them. One that doesn't exploit the idea of community to generate revenue, but is focused on connecting YOU to people who YOU can collaborate with and YOUR BUSINESS can benefit from. One that puts you first, is welcoming to everyone — regardless of their status — and holds you and your unique talent in the highest respect. One founded on true relationship-building, that makes you feel seen and heard.


"This program was like nothing I had ever experienced. I think what helps it stand-apart is that it roots the work in your own personal vision, wants & needs. So many programs just start with the niche or the business framework without taking this into consideration - I’ve done these programs. Then, you end up with something completely out of alignment with the vision and goals you have for yourself, leaving you burned-out frustrated, and starting back at square one. Pia skillfully moves self-inquiry into a framework for your business - so skillfully that I didn’t even realize it was happening until all of a sudden I had a program that felt more “me” than anything previously! Also, the worksheets are gold even by themselves - they have already dominated my workflows, helping to guided my progress, keep my on-track and boundaried, and pointing me towards my bigger vision throughout the process. Overall, Pia, your genius is apparent through-and-through in this work - feel so freaking lucky to have this offer available."





"Filled my program at the very last second! Went to bed with 1 spot open just FEELING that last woman coming in. And she did! The webinar I hosted with Hatch last night had almost 100 attendees and everyone was super engaged and into it. And 3 consults booked for new clients! Spent 30mins last night and 30mins this morning engaging on IG and I have 3 new consults for new clients scheduled for tomorrow, 10 new net followers and my DMs are blowing up with meaningful conversations - yesterday’s call was a LOT but this stuff works!"





"CWC feels like a very high-end high-touch membership. Not only it provides a tremendous amount of value weekly, but the whole team also makes sure to connect with you throughout different points. You can connect with people that you otherwise wouldn't find. The organization level of the whole membership is unmatched and not something I've seen others do yet. CWC membership, just like your whole brand is minimalistic, highly organized, intentional with outstanding customer service and the ability to reach the founder at any time.” 

"feels very high-end high-touch. organization level is unmatched."



Join our membership

Perfect for you if you're looking for your next client, you're interested in new collaboration opportunities, or you want ongoing education that just goes deeper! Our membership will help you build your business in community.

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Work with us

If you’re clear on your vision, know the value you bring, and are ready to scale your business quickly — but just need help with the how — we'd love to help! Click the link to learn about all the ways to work with us.

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We’re saying the things most aren’t willing to say.  When you sign up, every Wednesday at noon (PT) you’ll receive a Curate Chit Chat text directly from me, Pia. Ready to be a part of the conversation?

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How well do you know your ICA?

Take the free quiz

You want to set a new standard in your industry, impact more lives in the way only you can, and catalyze community to build a business bigger than you. At the heart of all that is the clients and customers you serve. Knowing your ICA is key to creating relatable content, communicating your value, and capturing your ideal client's loyalty. Do you know them well enough to cause real culture change?