Identify, Define, and Speak Directly to your ICA | Curate Well Co.

Identify, Define, and Speak Directly to your ICA

FRIDAY FEB 26th at 10a MST

You’ve likely done some work to identify your ICA (ideal client avatar), but chances are — you don’t know them in as much detail as you could. 

Speaking from experience — every single one of our clients comes to us saying they know their ICA…and every single one leaves their program with a deeper ICA profile than they even thought possible — then go on to scale their businesses quickly. 

Knowing our ICA in a ton of detail has allowed us to: 

  • Scale to multiple six figures in our first full calendar year, with minimal live launching
  • Create successful referral and ambassador programs, to maximize in our clients’ networks
  • Land partnerships with major media publications and national brands

And so much more. 

 

So, if you’re struggling with…

  • Getting in front of the right audience, or a big enough audience 
  • Finding leads that value you and your work
  • Articulating what you do and the impact it causes 
  • Making your work feel relatable to your clients 
  • Identifying the noble promise of your programs
  • Solving problems, teaching on things, and doing work that doesn’t actually excite you, but it’s what you think your ICA wants/needs

 

You’re likely missing critical information on your ICA profile and this webinar is perfect for you!

I’m going to teach you my proprietary method of crafting an immensely detailed ICA profile — that goes so much deeper than any work you’ve already done. 

 

You’ll learn 

  • The components that go into a robust ICA profile…that you probably don’t know about
  • How to obtain data-driven insight on your ICA
  • How to articulate the difference you make in a clear and concise way so your ICA knows immediately that you are the right person to help them
  • How to make your area of expertise more relatable to your audience, and common mistakes entrepreneurs make when talking about their expertise 
  • How to convert people without feeling cringey in sales conversations

 

You’ll walk away knowing 

  • Exactly what your ICA profile is missing (that missing link!) that will make your audience apply to work with you
  • How to market yourself to your ideal client in a way that’s focused on THEM, not you 
  • How to increase engagement on your digital content (social media post, blog posts, emails, etc) — and know exactly what to post about
  • What changes are needed to your message and programs to align with your ICA completely (creating irresistible programs for them and more working in your ZOG for you!)

 

Included in your $97 registration

  • Live 2 hour webinar with Q+A at the end 
  • Replay of the webinar in case you can’t make it live or want to rewatch it later 
  • Resources to help you better define your ICA

 

Curate clients are always SHOCKED by the amount of detail we ask them to include in their ICA profile — and a detailed ICA profile is the foundation of everything we help them create in their business. I’m teaching you my proprietary framework for building the most robust ICA profile your business has ever seen! 

 

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